The OTC Pain Reliever Education Campaign educates consumers on how to appropriately select and safely use OTC internal analgesics.
With a focus on reaching older adults diagnosed with pre-existing health conditions, the campaign utilizes a mix of paid media tactics to promote an interactive Pain Reliever Assessment that helps users understand how their personal risk factors should influence which OTC pain relievers they use.
Check out our interactive assessment on HealthinHand.org.
Campaign Highlights