The Leading Resource for Consumer Healthcare Industry Education
About
CHPA's Learning Management System is available to help members find connections and solutions and features e-learning opportunities covering hot topics from the convenience of your computer or mobile device. Be sure to bookmark CHPA Academy and check back often for upcoming webinars and courses.
Academy Mission
To deliver convenient, high-quality industry education using a variety of media that will help CHPA members solve their toughest issues with optimal efficiency.
CHPA Academy topics include but are not limited to:
- Regulatory Affairs
- Government Affairs
- Sales
- Marketing
- Supply Chain
- Operations
- Quality
- Diversity, Equality, and Inclusion
- Executive Leadership
- Women in Consumer Healthcare
Interested in hosting a webinar with the CHPA Academy? Learn more here. Increase your company's visibility as a CHPA Academy Partner (CAP).
Understand the Consumer Healthcare Industry
New Upcoming Webinars!
AI Is Redefining Healthcare OTC Brand Perception—Are You in Control?
June 24, 2025, at 1:00 pm Est
As AI-powered platforms like ChatGPT and Perplexity reshape how consumers, patients, and HCPs seek health information, pharma and OTC brand perception is increasingly being shaped by algorithms, not ad budgets. LiveWorld's new AI Brand Reputation Index evaluates how 50 top-selling OTC brands are portrayed by leading AI tools. This isn't just about digital presence—it's about the stories AI is telling based on a mix of consumer trust, brand recognition, perceived effectiveness, and perceived value. As AI becomes the new front door to healthcare information, understanding and managing your AI reputation is no longer optional—it's essential.
- AI Is the New Healthcare Gatekeeper: Over 30% of patients already rely on AI for health questions, with usage accelerating across HCPs as well.
- Reputation Is Algorithmically Built: AI combines structured data with public sentiment, media narratives, and online conversation to shape brand perception.
- Traditional Tactics Fall Short: SEO and ad strategies alone can't influence AI output—brands must actively manage how AI understands and presents them.
Webinar Speakers
- Martin Bishop, Vice President Client Services, LiveWorld
- Tricia Kashima, Media Director, LiveWorld
CHPA Academy Partner (CAP) Sponsors
Sincere thanks to the following Associate Members for their continued supporting of CHPA Academy and self-care education for our industry via CHPA Academy Partner (CAP) sponsorship:
Circana transforms complexity into clarity. We’re a leading advisor on the complexities of consumer behavior. Our superior technology and complete view of the consumer inspire our clients to take action and unlock business growth. Check out Circana’s most recent webinar: e-Commerce - Transformation and Acceleration in a COVID World | 
Check out Klick's most recent webinar: Hype or Holy Grail: AI and the Evolution of Marketing |
PatientPoint® is the leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com. Check out PatientPoint’s most recent webinar: An Untapped Channel for the '#1 Doctor Recommended' Claim | |
Position yourself as a thought leader in the self-care industry through our CHPA Academy Partner (CAP) Sponsorship Opportunity, starting in 2024.
Contributing to the successful launch of CHPA Academy as the e-Learning platform for consumer healthcare were our Founding Education Partners (FEP), listed below. Thank You to these companies!
On Demand Webinars
2024 Educational Catalog
- Racial Equity: A tool to Improve Retention and Strengthen Your Brand
The objective of this workshop is to provide a framework that companies can use to assess racial equity in the workplace. We will share the framework's internal and external pillars along with the metrics that serve as a meaningful standard. Will also provide examples of what different companies are doing in each pillar to move the needle on Racial Equity.
This workshop provides those who are just starting their DEI journey with a framework and guidelines to allow them to take their first step. Also, it is suitable for those who have been working towards racial equity with a review of our metrics and standards to compare with their company's progress. Finally, while focused on Racial equity the framework has broad appeal for those who seek strong DEI success metrics.
Speakers
Tina Gilbert, Chief Advisory Officer and VP Employer Offerings, MLT
Esme-Thea Sanders, Engagement Leader, MLT
- Hot Topics in Impurities & Contaminants Testing
This webinar will cover current impurities and contaminants "hot topics", the regulatory highlights and recent updates regarding these compounds of interest. Several compounds have received extra coverage in the media and are quickly becoming “targets of interest” by regulators. Our subject matter experts will ensure you are aware of the latest developments regarding impurities of interest, such as Nitrosamines and Benzene, plus other compounds to consider in your quality profile. We will discuss these compounds’ origins, associated risks, monitoring considerations, and the potential analytical challenges that these compounds pose.
Speakers
Grace Bandong, Business Unit Manager, Eurofins Food Chemistry Testing
Nicholas Georges, SVP, Scientific & International Affairs, Household & Commercial Products Association
Stefanie Rentfrow, Analytical R&D Director, Perrigo
- Clinically Proven the New Power Claim Reshaping Consumer Purchasing
Given the increasingly litigious and competitive consumer product landscape, it’s difficult to find ways to cut through the noise let alone find a way to command a market premium … until now. A new study by the University of San Diego has found that ‘clinically proven’ (i.e., found to perform significantly better than placebo in high quality human clinical trials compliant with FTC and FDA regulations) is among the highest forms of validation. Further, consumers were willing to pay at least 20% more in price for a ‘clinically proven’ product as opposed to a base label without the “clinically proven” claim.
This webinar will introduce the new consumer, retailer, and regulatory drivers contributing to the increased use of clinical trials and claim substantiation for consumer products. Then, we’ll dig into the details of the UCSD findings and other top factors that influence intent to purchase. We’ll also explore how companies can leverage AI and virtualization to conduct clinical trials that are more affordable and rapid and have higher odds of success. Individuals with scientific, regulatory, marketing, and sales roles will benefit from understanding the new consumer insights around consumer product health claims and the technologies that can enable claims at unprecedented affordability and speed.
Speakers
Pelin Thorogood, Cofounder & Executive Chair, Radicle Science
Dr. Susan Hewlings, PhD, RD, Vice-President of Research Affairs, Radicle Science
- Let's Get Digital
Managing digital assets to ensure an accurate and consistent description that meets the business rules for each platform a brand appears on requires carefully crafted rules, processes, and ongoing maintenance. This session defines critical elements of effective digital brand representation and offers advice on how to remain diligent in protecting its integrity across a virtual landscape.
Speaker
Dave Wendland, Vice President, Strategic Relations, HRG
- Understanding the EPR Landscape with Circular Action Alliance
California, Colorado, Maine, and Oregon have passed Extended Producer Responsibility (EPR) programs for paper, packaging, and packaging-like items. A key compliance requirement for producers in EPR states is to join the approved PRO, report packaging data to the PRO, and then pay fees to the PRO based on the type and amount of packaging supplied into the EPR state. Circular Action Alliance (CAA) has been approved as the PRO in Colorado and California is submitting a program plan in Oregon in March 2024 and has been engaged with the rulemaking process in Maine. As the approved PRO in two of the four U.S. states, CAA is working to help producers understand the regulatory landscape, producer compliance requirements, and what EPR will mean for their packaging.
Speaker
John Hite, Regulatory and Stakeholder Engagement Advisor Circular Action Alliance (CAA)
- The Rewired Consumer Enterprise: Getting the Operating Model Right
Leaders of consumer health companies are navigating a spate of shocks: economic uncertainty, a tough labor market, and intensifying geopolitical conflicts while consumers continue to change their habits and preferences. Amid these disruptions, business leaders face harder choices. They can no longer focus on either growth or profitability-shareholders demand both, so agility and adaptability are crucial.
At the same time, most consumer health leaders recognize that their traditional “operating model”—made up of a company’s capabilities, organizational structure, ways of working, technological tools, and talent—isn’t nimble enough to anticipate and respond to these changes. During this webinar, McKinsey & Company leaders will share perspectives on how companies can develop an agile, yet simple and clear, model that responds to today’s business complexities and confers competitive advantage.
Speakers
Kate Lloyd George, Partner, McKinsey
Rebecca Johnson, Senior Expert, Consumer/Retail Organization, McKinsey
Shaun Callaghan, Partner, McKinsey
- Using Gen AI to Uncover Insights into the Dietary Supplements Category
This webinar will explain an approach to using Generative AI to turbo-charge your consumer insights discovery, with the objective of accelerating business results. Learn how to get richer, deeper, and faster insights into your consumers than what is possible with traditional market research. We will share a detailed example of this approach across the Vitamins, Minerals, & Supplements categories, along with some compelling consumer knowledge we uncovered.
Speakers
Christin Lambert, Associate Principal, ZS
Kyle McCormick, Consultant, ZS
- Goodbye Chevron. Hello Loper Bright Enterprises v. Raimondo
An early take on implications of the Supreme Court’s recent decision on the standard of review for federal agency interpretations of their statutes. We’re delighted to host a webinar featuring Covington & Burling’s Gerald Masoudi.
Speaker
Gerald Masoudi, Partner, Covington & Burling
- Taking your Consumer Healthcare Brand International: Strategies for Success
In this insightful webinar, International Business Development Director at Ceuta Group, Keith Garrity, addresses the prevailing notions surrounding going global and explores the pitfalls businesses often encounter when endeavoring to expand their consumer healthcare brand into one or multiple international markets. Most importantly, Keith outlines how to overcome these hurdles.
Taking you through real-life examples and success stories, Keith gives attendees insider tips on how to navigate the intricate mazes of international markets and the key steps that can make or break a business’s success.
Speaker
Keith Garrity, International Business Development Director, Ceuta Group
- Could We Live to 200? Exploring the Superhuman Era of Longevity
Anything is possible in the Superhuman era. Today we are on the cusp of a paradigm shift for human longevity, with consumers now having access to tools that will not only super-optimize their health but could also even reverse the effects of aging. Thanks to advances in wellness technology, we are entering an era of not just maintaining health but elevating it; of not just being fit but taking advantage of services and metrics that were previously reserved for professional athletes. In this world, our well-being isn’t just being managed – it’s being supercharged.
Speakers
Eric Weisberg, Global Chief Creative Officer, Havas Health & You
Chloé Depiesse, EVP, Head of Digital Strategy, Havas Health & You
- Entertainment for Equity: Bridging Gaps, Saving Lives
Humanity is in a state of emergency against one of the greatest threats we’ve ever faced — health inequity. Could a new form of creativity save lives? What if Hollywood and Madison Avenue came together to fight the crisis? What if the entertainment we already love could also be educational?
This panel will forever change the way people think about their health, their communities and the current state of advertising creativity in the health and wellness space. It will bring together actors, doctors, storytellers and more to start a provocative discussion about closing the health equity gap.
Speakers
Eric Weisberg, Global Chief Creative Officer, Havas Health & You
Andre Gray, Chief Creative Officer, ANNEX 88
- The Future of Ecommerce: Generative Al and Experimentation
Paid media and e-commerce are experiencing a significant transformation thanks to advancements in generative Al. NetElixir' s Co-Founder and CEO, Udayan Bose, shares his insights on how marketers can harness generative Al to enhance creativity, accelerate experimentation, address margin challenges, and shift online engagement from mere Q&A to community building. Discover strategies to optimize your omnichannel digital marketing approach, effectively win high-value customers online, and adjust your tactics and budget for mid to low-value customers.
Speaker
Udayan Bose, Founder & CEO, NetElixer
- Real-World Data to Support Safety Monitoring for Consumer Healthcare Products
Ensuring that consumer healthcare products are both safe and effective is a core objective of both manufacturers and regulators, but understanding real-world performance of consumer healthcare products can be difficult, especially if a major adverse event is the only way to understand if a product is not performing as expected. Leveraging real-world data from healthcare data registries and clinical records, patient-reported data from consumer wearables, and other sources can provide early insight into a product's performance, ensuring that safety signals can be investigated and, if necessary, addressed swiftly.
Speaker
Jenna Phillips, Managing Consultant, PA Consulting
- Sustainable Packaging: Options for the Consumer Healthcare Industry
As consumer healthcare organizations seek to achieve sustainability commitments to their consumers, shareholders and others, packaging is a crucial lever of influence. Forward thinking brands are facing regulatory, consumer, competitive, and public health pressure to reduce plastic waste as well.
Helping our clients to reduce plastic waste is a key way we are working to achieve and surpass net zero, including by leveraging our dry-molded fiber collectives, implementing compelling and effective alternatives to single-use plastic bottles and blister packs. Though most regulations today exempt medical packaging today, brands must expect and plan for a regulated future.
Speaker
Keith Thornley, Head of Dry Molded Fiber Collectives, PA Consulting
- What's New and Next in Naturals
Join LBB for an insightful presentation on "Next Gen Naturals," where we will explore the dynamic and rapidly changing landscape of natural products. Dive into the challenges and opportunities shaping this evolving sector and gain valuable insights into the top 10 trends driving innovation and growth. From Food As Medicine to The Ozempic Effect, Robin will uncover how these trends are transforming the market and what they mean for brands and consumers alike.
Speaker
Robin Lauffer, Director of Strategy & Research, Little Big Brands
- Navigating the GLP-1 Landscape and Audience
GLP-1s came on the scene in a big way in the last few years and it is no understatement to say they are changing the landscape. Presented by GoodRx Senior Pharmacist learn the facts about GLP-1s, what access and affordability look like for this medication, first-party insights about the GLP-1 audience and related consumer behavior.
Speaker
Alyssa Billingsley, Senior Director of Pharmacy Content, GoodRx
Michele Calhoun, Head of Consumer Health & Wellness, GoodRx
- Factory of the Year - Global Excellence in Manufacturing
With rapidly changing developments in manufacturing through advanced technologies, automation, digitalization and AI the bar for excellence is constantly moving. Factory of the Year is globally regarded as the most rigorous operations assessment with performance assessed across the following areas: economics, functional excellence, agility, digitalization, and sustainability. Since 1992, more than 2500 factories of various industries have been represented including manufacturers in the automotive, consumer goods, high-tech, health, and A&D industry. In this course, we will provide an introduction to the Factory of the Year assessment and give insights into what leading factories are doing to stay ahead of the competition.
Speaker
Daniel Stengel, Director, Kearney
- The Seven Practices of Highly Successful External Manufacturing Relationships
Why do some brands successfully partner with external manufacturing firms while others struggle or completely fail? Why have some relationships flourished long-term while others have struggled or ended badly? To answer these and similar questions, we will delve into the seven traits of highly successful brand/external manufacturing relationships. With a nod to Stephen Covey, we will look at both the specifics and the fundamentals of those relationships - both good and bad. We can't name names, but we will dig deep into the best practices on both sides that yield successful engagements. We'll wrap up by looking at what both brands and their manufacturing partners can do to increase the value of these vital and evolving supply chain relationships.
Speaker
Carl Melville, Founder & Managing Partner, TMG
- Leveraging Existing and Generating Novel Data to Achieve Better Claims
Consumers are increasingly passionate about their health and wellbeing and are looking for credible products to make or keep them healthy. Furthermore, in a changing regulatory environment, regulators indicate they will apply more scrutiny on claims and the level of information and data to evidence the claims brands make. Consumer healthcare products manufacturers and brands need more evidence to answer these critical questions and ensure that their claims are airtight.
Speakers
Jenna Phillips, Managing Consultant, PA Consulting
Richard Chamier, Partner, PA Consulting
- What’s new in OMUFA II?
OMUFA II, the reauthorization of the legislation that defined OTC Monograph Reform, has been negotiated between industry and FDA and will soon be transmitted to Congress for consideration in 2025.
Webinar attendees will briefly hear about OMUFA I accomplishments and then will hear the specifics of changes coming in OMUFA II, including processes and user fees. CHPA will also provide highlights of the FDA public meeting on November 20th, where stakeholders provided feedback to FDA on plans for OMUFA II. This webinar is intended for those familiar with OMUFA I and OTC regulations. CHPA speakers David Spangler, Mike Bailey and Barb Kochanowski participated in the negotiations for OMUFA II and will be pleased to answer member questions following the presentation.
Speakers
Mike Bailey, Senior VP Regulatory & Scientific Affairs, CHPA
Barbara Kochanowski, Senior VP, Special Projects, CHPA
David Spangler, Senior VP, Legal, Government Affairs & Policy, CHPA
- Preparing for what’s next in Washington
With elections a month behind us, what Washington will look like in January 2021 is taking shape. What do consumer healthcare companies need to think about as 2025 unfolds? Get prepared and expect the unexpected as Congress returns with new leaders in key roles, and the Trump Administration team gets into place.
Speakers
Jolie Brochin, Senior Manager, Federal Government Affairs, CHPA
Marc Schloss, Vice President, Federal Government Affairs, CHPA
David Spangler, Senior VP, Legal, Government Affairs & Policy, CHPA
David Urban, Managing Director, BGR Group
Staff Contacts