The Leading Resource for Consumer Healthcare Industry Education

CHPA's Learning Management System is available to help members find connections and solutions and features e-learning opportunities covering hot topics from the convenience of your computer or mobile device. Be sure to bookmark CHPA Academy and check back often for upcoming webinars and courses.

Academy Mission

To deliver convenient, high-quality industry education using a variety of media that will help CHPA members solve their toughest issues with optimal efficiency.

CHPA Academy topics include but are not limited to:

• Regulatory Affairs
• Government Affairs
• Sales
• Marketing
• Supply Chain
• Operations
• Quality
• Diversity, Equality, and Inclusion
• Executive Leadership
• Women in Consumer Healthcare

Interested in hosting a webinar with the CHPA Academy? Learn more here. Increase your company's visibility as a CHPA Academy Partner (CAP).

New Upcoming Webinars!

Taking your Consumer Healthcare Brand International: Strategies for Success

July 18, 2024, at 11:00 am Est 

In this insightful webinar, International Business Development Director at Ceuta Group, Keith Garrity, addresses the prevailing notions surrounding going global and explores the pitfalls businesses often encounter when endeavoring to expand their consumer healthcare brand into one or multiple international markets. Most importantly, Keith outlines how to overcome these hurdles.

Taking you through real-life examples and success stories, Keith gives attendees insider tips on how to navigate the intricate mazes of international markets and the key steps that can make or break a business’s success. 

Webinar Objectives

• To debunk common assumptions brand owners, have about expanding a consumer healthcare brand internationally. (e.g. the in-house resources and infrastructure required. the ability to replicate the same brand strategy across several global.
• To explain the key considerations brand owners should take, the local market insights they should obtain, and the strategies they can employ to successfully expand their consumer healthcare brand into one or several international markets.
• An invitation to attend or present your brand and business ambitions at the Ceuta International Conference in Frankfurt in October 2024 and connect with 70+ distributors from across the globe. 

Register Here

Could We Live to 200? Exploring the Superhuman Era of Longevity

July 22, 2024, at 2:00 pm Est 

Anything is possible in the Superhuman era. Today we are on the cusp of a paradigm shift for human longevity, with consumers now having access to tools that will not only super-optimize their health but could also even reverse the effects of aging. Thanks to advances in wellness technology, we are entering an era of not just maintaining health but elevating it; of not just being fit but taking advantage of services and metrics that were previously reserved for professional athletes.

In this world, our well-being isn’t just being managed – it’s being supercharged.

Webinar Objectives

• Every brand is now a health brand: Traditional healthcare companies are competing with the biggest consumer brands in the world as they invest in wellness as a key differentiator. Every brand—big and small—is transforming to prioritize accessibility, power and inspiration in their offerings.
• Millennials are driving a new era of consumerization: Companies are shifting their design, approach, language and UX to suit a new generation raised on the ease of Instagram and Uber, a generation that wants health care to have the same look, feel and elegance as everything else they use.

• Educational entertainment can be a tool for tackling inequity: Social platforms and new millennial/Gen Z influencers are totally transforming the way disease, illness, recovery and health are documented online in a real, accessible, and inspiring way, removing stigma in the process.

   

  Register Here

  Entertainment for Equity: Bridging Gaps, Saving Lives

  July 23, 2024, at 2:00 pm Est

Humanity is in a state of emergency against one of the greatest threats we’ve ever faced — health inequity. Could a new form of creativity save lives? What if Hollywood and Madison Avenue came together to fight the crisis? What if the entertainment we already love could also be educational?

This panel will forever change the way people think about their health, their communities and the current state of advertising creativity in the health and wellness space. It will bring together actors, doctors, storytellers and more to start a provocative discussion about closing the health equity gap.

• Webinar Objectives
  Fear-based health marketing is not working: The common playbook has been advertising that leverages fear-tactics and anxiety to guilt people into their health. It doesn’t work.
• Advertising misses 55% of the audience that we are trying to help: Only 20% of health is addressed in the doctor’s office. The other 80% happens in connected communities. To reach these individuals, we need to align with culture and move from placing product to placing conversations. 

• Entertainment and education can help close the health equity gap: Placing conversations that empower and celebrate health wellness for the underrepresented gives these communities an opportunity to engage.

  Register Here

Sincere thanks to the following CHPA Associate members for supporting the platform launch as Founding Education Partners (FEP):

Position yourself as a thought leader in the self-care industry through our CHPA Academy Partner (CAP) Sponsorship Opportunity, starting in 2024.