OTC Medical Device Statistics

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OTC Medical Device Sales in Volume
OTC Device Category2021 (in millions)2022 (in millions)2023 (in millions)2024 (in millions)
Adult Incontinence194193194198
Contact Care72696664
Feminine Care522509490487
First Aid Devices550382337331
Medical Accessories208247180170
Oral Care Devices596573566564
Pain Relieving Devices1111
Sexual Health140138131127
Total2,2832,1121,9651,942

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

OTC Medical Device Sales by Category
OTC Device Category2021 (in millions)2022 (in millions)2023 (in millions)2024 (in millions)
Adult Incontinence$2,152$2,348$2,554$2,673
Contact Care$590$589$593$576
Feminine Care$3,000$3,286$3,407$3,519
First Aid Devices$2,967$2,247$2,035$2,017
Medical Accessories$3,828$4,458$3,272$3,062
Oral Care Devices$3,151$3,195$3,317$3,360
Pain Relieving Devices$35$30$26$23
Sexual Health$1,218$1,258$1,239$1,234
Total$16,941$17,411$16,443$16,464

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Frequently Purchased OTC Medical Device Retail Sales
YearSize in Billions
2024$16,464
2023$16,443
2022$17,411
2021$16,941
2020$15,546
2019$13,218
2018$12,962

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

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