The Value of OTC Medicines

multi-racial couple with two children in living room
The Power of OTCs to Provide Consumer Value

Social Media Toolkit

Millions of Americans rely on over-the-counter (OTC) medicines as an accessible and effective solution for commonly occurring conditions. Below you will find a suite of infographics accompanied by draft captions which may be used to highlight this year’s findings across multiple social media platforms (Facebook, Twitter, & LinkedIn). We hope you can incorporate these messages into your organization’s editorial calendars to highlight the value created by OTC medicines. If you have any questions, please contact Logan Tucker.

View the Toolkit PDF

Man on computer with blue A overlay. Text reads: By taking OTC medicines to treat common sickness, $45B is saved in workplace productivity
2022 OTC Value Study: $45B Saved in Workplace Productivity
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Woman taking a capsule with blue overlay. Text reads: Over-the-counter medicines save the U.S. healthcare system $167B annually.
2022 OTC Value Study: OTC Medicines Save the US Healthcare System $167B Annually
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Woman with smartphone and orange overlay. Text reads: For every $1 spent on over-the-counter medicines, the U.S. healthcare system saves $7.33.
2022 OTC Value Study: $7.33 Saved for Every $1 Spent
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Masked woman and child with blue overlay. Text reads: If over-the-counter medicines weren't available, 82% of consumers would have gone to the doctor instead.
2022 OTC Value Study: If OTC Medicines Weren't Available
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Man blowing nose with orange overlay. Text reads: 33M+ households would let their sickness run its course without treatment if over-the-counter medicines weren't available.
2022 OTC Value Study: 33M+ Households Would Let Sickness Run Its Course Without OTC Medicines
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Access the Infographics