The Value of OTC Medicines

multi-racial couple with two children in living room
The Value of OTC Medicines to the U.S. Healthcare System
Cigarette Stubs in blue glass Ashtray
Value of OTC Medicines: A Case Study on Smoking Cessation

Social Media Toolkit

Millions of Americans rely on over-the-counter (OTC) medicines as an accessible and effective solution for commonly occurring conditions. Below you will find draft Twitter and Facebook posts focused on the findings and conclusions of an independent study conducted by IRI to estimate and document the value created by OTC medicines to the United States. We hope you can incorporate these messages into your organization’s editorial calendars. If you have any questions, please contact us.

a tampon on a pink background
HSA/FSA Campaign: Great!
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sanitary napkin on blue background
HSA/FSA Campaign: Good News!
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menstrual cup on lilac background
HSA/FSA Campaign: Hooray!
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Pills and medicine bottles on teal and light blue backgrounds
HSA/FSA Campaign: Pain Relief & Wallet Relief
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OTC medicine bottles on dark and light blue background
HSA/FSA Campaign: Reduce Fevers & Expenses
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OTC spray in a shopping cart
HSA/FSA Campaign: Allergy Relief & Wallet Relief
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Liquid medicine in a cap with bottle in background
HSA/FSA Campaign: Soothe Aches & Payments
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Access the Infographics

Caption: OTC nicotine replacement therapy (NRT) use increases the rate of quitting by as much as 50-70%! More quitting leads to longer, healthier, more productive lives, saving billions in healthcare costs & less lost productivity. #otcvalue @CHPA

Caption: Did you know that the availability of OTC medicines provides $146 billion in value to the U.S. healthcare system annually? #otcvalue @CHPA

Caption: Every $1 spent on OTC medicines saves the U.S. healthcare system more than $7. That saves $146 billion annually and that makes for a healthier healthcare system. #otcvalue @CHPA

Caption: There are other treatment options besides going to the doctor. OTC medicines can save consumers and their families uncomfortable waiting room time for minor ailments. #otcvalue @CHPA

Caption: Use your sick days for the serious stuff. Millions of Americans rely on OTC medicines as their go-to solution for minor ailments. #otcvalue @CHPA

Caption: Don’t waste your day feeling sick. Consumers benefit from treating their symptoms related to the common cold, allergies, body pain, stomach issues, and skin inflammation. #otcvalue @CHPA