Thank You for Joining Us at the 2023 CHPA Marketing Forum

 Join Us for the 2023 Marketing Forum, November 16, 2023.

Don’t miss this year’s Marketing Forum for an action-packed day of learning, taking place the day after the 2023 CHPA Gala on November 16 at the Bellevue Hotel in Philadelphia. Targeting mid-to upper-level marketing professionals in the self-care industry, this event will feature a unique mix of learning formats for maximum value to participants. The first half of the day will feature dynamic keynote speakers and insightful educational sessions on the latest marketing topics and trends impacting the industry. The second half of the day will feature a roundtable format where participants can join more intimate, in-depth conversations on specific topics, including deeper dives into the 2023 U.S. Self-Care Marketing Awards finalist campaigns. This is your opportunity to network, share, and learn from other marketing peers in the industry. Take back ideas and opportunities to implement into your brand marketing strategy for the coming year.

8:00 - 9:00 a.m.

Networking Breakfast

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9:00 - 9:15 a.m.

Welcome 

Mistress of Ceremonies:

Jennifer Moyer, Chief Growth Officer, J. R. Watkins

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9:15 - 10:00 a.m.

U.S. Self-Care Marketing Awards Judges Panel 

Hear from expert judges who served on this year’s panel for the 2023 U.S. Self-Care Marketing Awards. Attendees will gain insights on the key themes and trends that stood out across all of the 40+ nominations received this year. Judges will share the most creative and innovative strategies they saw this year in self-care marketing, including what put the winning campaigns ahead to win the top prize in each category. Judges will also discuss what the future of marketing in the self-care industry looks like and how self-care marketers can optimize their brand campaigns for future success. 

Moderator:

Jennifer Moyer, Chief Growth Officer, J. R. Watkins 

Speakers:

Jocelyn Konrad, Chief of Stores, Family Dollar

Glenwood Davis, CEO, Competitive Promotion Report

 

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10:00 - 11:00 a.m.

How Consumer Healthcare Product Marketers Can Better Engage with the Hispanic Community   

 

Cross-Cultural Marketing is a way for consumer healthcare product marketers to authentically address large and growing population segments that have been historically under-served in the healthcare arena. Yet so often, the data needed to build insight-driven campaigns is lacking. 

In this health equity-focused presentation, Klick Health will explain why Klick embarked on first-of-its-kind Hispanic health research that was published in the journal of Cultural Marketing Strategy, unpack key insights from their study, and share best practices of cross-cultural marketing that every marketer can implement to improve impact and outcomes in the Hispanic community.

For those who attended Klick’s webinar in May, this extended presentation will include an expanded focus on research, data, and social media.

Speakers:

Amy Gomez, SVP, Diversity Strategy, Klick

Kristin Tolbert, VP, Cross-Cultural Marketing, Klick

Fontane Choi, Associate Director, Influencer Marketing, Klick

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11:00 - 11:15 a. m.

Break 

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11:15 a.m. – 12:00 p.m.

AI Insights for Marketers

The purpose of this session would be to provide a brief education around the development of Generative AI, including an overview of the different types of models available and descriptions of Gen AI capabilities across a variety of Marketing areas of responsibility.  It would include a showcase of several use cases of cross-industry AI marketing applications, including examples such as consumer insights generation, product innovation, advertising personalization, and campaign measurements, among others.  There would also be discussion around potential risks and watch-outs when using Gen AI, and wrap-up with concrete recommendations on how to begin creating an AI strategy for the Marketing function.

Speakers:

Christin Lambert, Associate Principal, ZS

Russell Evans, B2C Practice Lead, ZS

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12:00 - 1:00 p.m.

Networking Lunch

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1:00 - 4:00 p.m.

Ideation Table Discussion 

Opportunity to hear from other marketers in 15-minute interactive time blocks.  Select the topics that interest you and move freely around the room as you learn and network. Hear from U.S. Self-Care Marketing Awards Finalists and discuss what is new and up and coming with your peers.

Ideation Tables: Featuring Marketing Award Finalist Campaigns

 

 

 

Sponsor Tables:

 

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4:15 - 5:15 p.m.

Networking Reception

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5:15 p.m.

Meeting adjourns.

 

 

New for 2023! Bundle Pricing for Gala and Marketing Forum

A unique opportunity for Gala participants, CHPA will host this year’s Marketing Forum the day after the 2023 CHPAEF Gala on November 16 at the Bellevue Hotel in Philadelphia. This action-packed day of learning will target mid-to upper level marketing professionals in the self-care industry featuring a unique mix of learning formats for maximum value to participants. The first half of the day will feature dynamic keynote speakers and insightful educational sessions on the latest marketing topics and trends impacting the industry. The second half of the day will feature a roundtable format where participants can join more intimate, in-depth conversations on specific topics, including deeper dives into the 2023 U.S. Self-Care Marketing Awards finalist campaigns. This is your opportunity to network, share, and learn from other marketing peers in the industry. Take back ideas and opportunities to implement into your brand marketing strategy for the coming year.

Gala participants can purchase a bundle ticket with the Marketing Forum for a $100 savings.

Pricing

$1795 to purchase a ticket to the Gala and the Marketing Forum ($100 savings). To take advantage of this bundle, select this option when you register online. The bundle registration is closed. 

$895 to purchase a ticket to the Marketing Forum only. Register online. 

$1795 to purchase nonmember registration to the Marketing Forum only. Register online.

Registration Questions

Fontane Choi's passion for understanding human behavior and motivation has driven her career—moving from the clinical psychology industry to public relations. After over eight years in PR, Fontane witnessed the evolution of media and growing demand for more digital content, working on integrated PR plans for CPG clients that leveraged influencer relations to support and amplify 360 campaigns.

She joined Klick in January 2023 as an Associate Director of Influencer Marketing, bringing fresh innovative ideas to the forefront to leverage the power of influencer marketing within the pharma industry for our clients. Her work with the team has resulted in over 60 influencer partnerships and over 200 pieces of content planned for 2023–2024. With a constant pulse on social trends and platform capabilities, Fontane takes a social-first perspective in strategy development and challenges her team and clients to create compelling campaigns that resonate with target audiences while reaching business goals.

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Glenwood Davis is President, Chief Executive Officer at Competitive Promotion Report, LLC (CPR). CPR provides the leading OTC and Personal Care manufacturers with unique competitive intelligence to help them develop more effective pricing, retailer margin and new product development strategies. The CPR syndicated database contains accurate and reliable data for more than 60,000 SKUs across 60 categories. CPR also works closely with our clients using our proprietary data to conduct strategic pricing optimization assessments that drive brand growth more profitably for the manufacturer and the retailer by integrating smarter decisioning into their business processes. 

Prior to CPR, Glen served as President of The Brantley Group where he acquired multiple small CPG companies and then used his sales, marketing and strategic planning expertise to enhance shareholder value at more than a half dozen CPG companies. He continues to serve on the Board of Directors for several of these companies and provides management consulting services to other small businesses. Glen also spent 15 years with The Coca-Cola Company where he held various senior leadership positions across multiple divisions of the organization in North America and Europe. 

Glen received his Bachelor of Science in Commerce degree from North Carolina Central University in Durham, NC. In addition to serving on the Board of Directors for the Consumer Healthcare Products Association (CHPA), he is active with the NCCU School of Business and Alpha Phi Alpha Fraternity. Glen is Founder & President, General Manager of the Georgia Kings Sports Foundation, a non-profit 501(3)c organization that each year provides more than 150 young boys in his community (from 3rd through 11th grades) an opportunity to participate in AAU travel basketball at a highly competitive level while maintaining a focus on academics. 

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Russell Evans is a Principal and leader of the Consumer Practice at ZS. He has extensive experience leveraging AI-driven data and consumer insight as a foundation for developing actionable growth strategies, new products and services, user experiences, and cross-channel CRM and loyalty programs. Russell has worked across many industries, including FMCG, consumer durables, financial services, consumer technology, retail, and hospitality. He helps clients with solutions including demand-driven innovation, consumer engagement strategy, personalization, consumer journey mapping, segmentation, campaign/tactic executional strategy, and program measurement. Prior to joining ZS, Russell was an Associate Partner in the consulting practice at Rosetta (a leading consumer engagement agency within the Publicis network), where he led strategic engagements for a number of Fortune 100 brands.

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Amy is a cross-cultural marketing thought leader and a champion for health equity with over 20 years’ experience helping Fortune 500 companies and leading not-for-profits communicate effectively with diverse consumers. Amy spearheads the creation of relevant and impactful communications for the segments driving growth in the U.S. today: Hispanic, Black, Asian and LGBTQ+, and develops global cross-cultural strategies that drive relevance across markets. She leads the Cross-Cultural Strategy and Marketing capability (both Global and U.S.-focused) for Klick Health, the world’s largest independent commercialization partner for life sciences, and spearheads many of the company’s Diversity, Equity and Inclusion initiatives.

Amy is an adjunct professor at CUNY’s City College Campus, where she teaches Cross-Cultural Marketing. She holds a Master’s degree from the University of Pennsylvania and Ph.D. from Stanford, and is fluent in English, Spanish and Italian. She has worked with a wide variety of health and non-health clients, including Johnson & Johnson, Pfizer, Merck The American Heart Association, Janssen, Nestle, Citbank, HBO, Marriott and Progressive Insurance.

In 2021, Amy was honored by the PM360 ELITE Awards The 100 Most Influential People in the Healthcare Industry in the “Transformational Leader” category. In 2022, she was named a Clio Health Innovator as a leader driving progress in healthcare marketing. In 2023, she was named DTC Agency Vanguard recipient.

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Jocelyn Konrad has recently taken on the role of Chief of Stores for the Family Dollar banner, part of Dollar Tree organization. In this role Jocelyn is responsible for overseeing 8200+ stores locations in the US. Jocelyn is responsible for store leadership across the Family Dollar banner, overseeing a team of more than 80,000 associates with a focus on talent management, executing and optimizing store standards and improving the store experience for customers and associates while improving financial results. 

Jocelyn Konrad is the Founder and President of ForvaVerve, a boutique consulting firm providing services focused on process enhancement, strategy development, and operational excellence within retail operations and the pharmacy industry.

Previously, Jocelyn served as Executive Vice President and Chief Pharmacy Officer at Rite Aid Corporation.

While at Rite Aid, Jocelyn held multiple leadership roles, including District Pharmacy Manager, Regional Vice President, Vice President Healthcare Initiatives, Group Vice President Clinical Services and Initiatives, and Executive Vice President Pharmacy/Retail Operations. She founded the Women’s Leadership Network at Rite Aid and is also a founding member of WE. Jocelyn previously served on Board of Directors for the National Association of Chain Drug Stores and Rite Aid Healthy Futures.

Earlier in her career Jocelyn held leadership positions at Eckerd Pharmacy and Thrift Drug. 

Jocelyn holds a BS in Pharmacy, from Philadelphia College of Pharmacy and Science in Philadelphia. She is a registered pharmacist in Pennsylvania and has been named to the list of Top Women in Retail and Most Influential Women by Mass Market Retailers. She is consistently recognized as an industry thought leader, featured in multiple publications, and a frequent speaker and podcast guest.

Additionally, Jocelyn is an active board member in Anthony’s Way Foundation and Jenna’s Blessing Bags Foundation. She is a member of the Board of Visitors at Philadelphia College of Pharmacy and continues to participate on the Advisory Board for WE, an industry women’s leadership group that she was a founding member.

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Christin is an Associate Principal and leader of the Consumer Health Practice at ZS. She has extensive experience in business strategy, portfolio management, brand development, uncovering consumer insights, product innovation, shopper journey & marketing, and market research and analytics. Her focus at ZS includes working with consumer health clients on AI-driven insights generation, brand strategy, innovation, and personalization. She has also advised small businesses on go-to-market strategy and DTC sales and marketing best practices. Prior to joining ZS, Christin worked 20+ years at multinational CPG and Consumer Health companies including Procter & Gamble, Reckitt, and Novartis Consumer Health. She has global project experience managing brands across North America, Europe, and Asia, and spent time living in Russia, Japan, and Spain. 

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Jennifer has over 30 years of experience in marketing, business development and relationship management with a focus on private equity backed consumer healthcare. She is currently the Chief Growth Officer for J.R. Watkins, a heritage personal care and remedies brand, and previously led the marketing teams at Clarion Brands, Insight Pharmaceuticals, and Lansinoh Laboratories, managing a variety of niche OTC, personal care, and supplement brands. Jennifer attended the University of Michigan – Dearborn, where she earned her Marketing Management degree.

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With over a decade of cross-cultural expertise, Kristin Tolbert, VP of Cross-Cultural Marketing, has worked at both big shops and boutique agencies across health and consumer brands to bring to life both targeted and total market campaigns grounded in authenticity and altruism.

Within health, Kristin has worked across multiple therapeutic areas and has helped build both product and master-brand go-to-market strategies that are health-equity driven and focused on understanding the beliefs, behaviors, and attitudes of diverse patient populations.

Before entering advertising, Kristin was a university instructor and researcher focused on language and contemporary diasporic literature across the Americas. She is a proud Toastmaster currently completing a pathway in Collaborative Leadership, a big mental health advocate, and loves all things personal and professional development.