See You There!
Join Us for the 2023 Marketing Forum, November 16, 2023.
Don’t miss this year’s Marketing Forum for an action-packed day of learning, taking place the day after the 2023 CHPAEF Gala on November 16 at the Bellevue Hotel in Philadelphia. Targeting mid-to upper level marketing professionals in the self-care industry, this event will feature a unique mix of learning formats for maximum value to participants. The first half of the day will feature dynamic keynote speakers and insightful educational sessions on the latest marketing topics and trends impacting the industry. The second half of the day will feature a roundtable format where participants can join more intimate, in-depth conversations on specific topics, including deeper dives into the 2023 U.S. Self-Care Marketing Awards finalist campaigns. This is your opportunity to network, share, and learn from other marketing peers in the industry. Take back ideas and opportunities to implement into your brand marketing strategy for the coming year.
Program as of 9/27/2023 (Subject to change)
8:00 - 9:00 a.m.
Networking Breakfast
9:00 - 9:15 a.m.
Welcome
9:15 - 10:15 a.m.
US Self-Care Marketing Awards Judges Panel
Hear from expert judges who served on this year’s panel for the 2023 U.S. Self-Care Marketing Awards. Attendees will gain insights on the key themes and trends that stood out across all of the 40+ nominations received this year. Judges will share the most creative and innovative strategies they saw this year in self-care marketing, including what put the winning campaigns ahead to win the top prize in each category. Judges will also discuss what the future of marketing in the self-care industry looks like and how self-care marketers can optimize their brand campaigns for future success.
Moderator:
Jennifer Moyer, Vice President of Marketing and Sales, Jr. Watkins
Speakers:
Jocelyn Konrad, Chief of Stores, Family Dollar
Glen David, CEO, Competitive Promotion Report
10:15 - 11:15 a.m.
How Consumer Healthcare Product Marketers Can Better Engage with the Hispanic Community
Cross-Cultural Marketing is a way for consumer healthcare product marketers to authentically address large and growing population segments that have been historically under-served in the healthcare arena. Yet so often, the data needed to build insight-driven campaigns is lacking.
In this health equity-focused presentation, Klick Health will explain why Klick embarked on first-of-its-kind Hispanic health research that was published in the journal of Cultural Marketing Strategy, unpack key insights from their study, and share best practices of cross-cultural marketing that every marketer can implement to improve impact and outcomes in the Hispanic community.
For those who attended Klick’s webinar in May, this extended presentation will include an expanded focus on research, data, and social media.
11:15 a.m. – 12:00 p.m.
To Be Announced
12:00 - 1:00 p.m.
Networking Lunch
1:00 - 4:00 pm
Ideation Table Discussion
Opportunity to hear from other marketers in 15-minute interactive time blocks. Select the topics that interest you and move freely around the room as you learn and network. CHPA Foundation Marketing Award finalists and discuss what is new and up and coming with your peers.
4:00 - 5:00 p.m.
Networking Reception
5:00 p.m.
Meeting adjourns.
Register Now
New for 2023! Bundle Pricing for Gala and Marketing Forum
A unique opportunity for Gala participants, CHPA will host this year’s Marketing Forum the day after the 2023 CHPAEF Gala on November 16 at the Bellevue Hotel in Philadelphia. This action-packed day of learning will target mid-to upper level marketing professionals in the self-care industry featuring a unique mix of learning formats for maximum value to participants. The first half of the day will feature dynamic keynote speakers and insightful educational sessions on the latest marketing topics and trends impacting the industry. The second half of the day will feature a roundtable format where participants can join more intimate, in-depth conversations on specific topics, including deeper dives into the 2023 U.S. Self-Care Marketing Awards finalist campaigns. This is your opportunity to network, share, and learn from other marketing peers in the industry. Take back ideas and opportunities to implement into your brand marketing strategy for the coming year.
Gala participants can purchase a bundle ticket with the Marketing Forum for a $100 savings.
Pricing
$1795 to purchase a ticket to the Gala and the Marketing Forum ($100 savings). To take advantage of this bundle, select this option when you register online.
$895 to purchase a ticket to the Marketing Forum only. Register online.
Registration Questions
Thank You to Our Sponsors
