Our Commitment
CHPA is committed to cultivating, fostering, and maintaining a culture of diversity, equity, and inclusion to make us better able to achieve our mission of empowering self-care by preserving and expanding choice and availability of trusted consumer healthcare products. We are stronger as a team that represents and welcomes diverse perspectives, experiences, and approaches. From our internal “Fireside Chats”, to the Women’s Leadership Forum, and CHPA-sponsored webinars and podcasts available through CHPA Academy, we are working to set a new path forward and do our part to advance equality and opportunity for all.
Tools for Members
CHPA, with the help of its members, developed the CHPA DEI Resource Guide, a comprehensive tool designed to support our member companies in fostering a culture of diversity, equity, and inclusion. This guide provides valuable resources, best practices, and actionable strategies to help organizations create more inclusive workplaces and better serve diverse communities.
Celebrating Multi-Cultural Marketing as an Industry
To spotlight CHPA member companies who have embraced inclusive and multicultural marketing, the Health in Hand Foundation – CHPA's non-profit educational arm - added the Multicultural & Inclusive Campaign of the Year category to the Self-Care Marketing Awards line-up. Judges will be looking for a multicultural and inclusive marketing campaign that represents a diverse audience, which may include Hispanic, African American, Asian, LGBTQ+, and/or People with Disabilities. Campaigns recognized authentically make the diverse audience feel seen, heard, and understood, building trust and relationships for future communication.
Community Collaborations
Through the Health in Hand Foundation, we developed multi-year community collaborations with diverse organizations to support historically marginalized populations and low health literacy populations with information and guidance on safely choosing and using self-care products:
- Black Nurses of Southern Maryland - Distributed medicine safety information at local events, including their annual Health Fair.
- Safe Kids Worldwide - Shared safe storage and disposal information with at-risk families across Safe Kids' 400 local coalitions.
- Young Minds Inspired - Shared safe storage information with 300,000 low-income families at 5,000 daycares across the country.
- National Dental Association - Collaborated on a national consumer survey to understand oral health self-care habits of Black/African-American consumers, and created materials for dental care professionals and other healthcare providers to educate patients about good oral self-care habits.
- PatientPoint - Launched a three-month ad campaign targeting over 600 primary care clinics serving predominantly Black/African-American communities to educate providers and patients about the connection between good oral health and overall health.
CHPA's Commitment
Our workplace is dedicated to fostering an environment where diversity, equity, and inclusion are at the forefront of our values.
We strive to create a work culture that allows everyone to feel welcome, respected, and supported, and where they operate under the same rules that are administered fairly. We accept everyone regardless of their race, color, gender, age, cultural background, sexuality, religion, or ability.
Our internal IDEA committee provides opportunities to celebrate heritage months, and to learn from each other in our periodic “Fireside Chats”.
We provide a volunteer day each year for staff to use at their personal discretion to volunteer for causes that are important to them.
"Volunteering to advocate for the rights of individuals with Down syndrome is very important to my family. Having the flexibility to dedicate an entire weekday to schedule meetings with lawmakers helps us make a real impact."
