(WASHINGTON, DC) – The Consumer Healthcare Products Association’s (CHPA) Health In Hand Foundation today announced its call for nominations for the 2025 U.S. Self-Care Marketing Awards. Winners will be announced at the 10th annual Health In Hand Foundation Gala on Nov. 12 at The Bellevue Hotel in Philadelphia.
The U.S. Self-Care Marketing Awards recognize the strategic innovation and marketing expertise of CHPA’s member companies in the over-the-counter (OTC) medicine, dietary supplement, and OTC medical device industries. The call for nominations is now open for top performers in digital marketing, multicultural marketing, innovation, and shopper marketing.
“We’re especially excited this year to spotlight two brand-new categories: Best Omni-Channel Shopper Solution and Best Public Health Campaign,” said Mary Leonard, Executive Director, Health In Hand Foundation. "We are highlighting the critical importance of retailer-manufacturer collaborations through omni-channel shopper campaigns, as well as spotlighting the growing importance of strategic campaigns that promote public health to create a healthier, more vibrant future for all. These awards are a chance to shine a light on the talented brand teams behind the scenes, recognizing their creativity and innovation across the self-care industry. We can’t wait to see the inspiring nominations that come in and look forward to celebrating our members' creativity and impact together this November.” The 2025 U.S. Self-Care Marketing Award categories are as follows:
- NEW! Best Omni-Channel Shopper Solution
- NEW! Best Public Health Campaign
- Best Digital Campaign
- Categories: Total Brand Budget of Less than $5M, Total Brand Budget of More than $5M
- Best Product Launch Campaign
- Categories: Total Brand Budget of Less than $5M, Total Brand Budget of More than $5M
- Best Overall Multicultural and Inclusive Campaign
- People’s Choice Award
- To be voted on via social media prior to the event. All finalists will be listed.
A diverse panel of judges will independently score the entries and select three finalists for each award (except for the People’s Choice Category). All winners will be announced during the Gala on Nov. 12.
Click here to view the category details and here for details on how to enter. All entries must be submitted by 5:00 p.m. ET on Friday, July 11. To view last year’s winners and finalists, click here.
