(PHILADELPHIA) – The Consumer Healthcare Product’s Association’s (CHPA) Health In Hand Educational Foundation held its 9th Annual Gala last night at The Bellevue Hotel in Philadelphia. The widely attended fundraiser brought together 350 attendees from 98 companies across the self-care industry to celebrate and support the Foundation’s critical consumer-focused work to help people live happier, healthier lives through responsible self-care. In addition to highlighting Health In Hand’s key 2024 educational initiatives, the event program also included the announcement of the Foundation’s new board member, Mark Pearson, Reckitt’s Vice President of Marketing Health, and the winners of the 2024 U.S. Self-Care Marketing Awards.
"Our annual Gala underscores our industry's broad commitment to Health In Hand’s mission of reaching, educating, and empowering more consumers each year,” said Mary Leonard, Executive Director of Health In Hand. “It was a pleasure to return to the Bellevue for another celebration of our record-breaking success, and we are incredibly appreciative of the support shown by last night’s attendees and sponsors.”
The evening featured the 2024 U.S. Self-Care Marketing Awards, honoring grand prize winners across 10 categories as well as a People’s Choice Award, recognizing the strategic innovation and marketing expertise of CHPA member companies. This year’s competition had the highest participation rate since its inception in 2019, with a 15% increase in submissions over 2023. Submissions for 2024 were also the most diverse campaigns in terms of representation across OTC medicines, consumer medical devices, and dietary supplements, with oral health and sexual health emerging as new areas of focus for brand submissions.
“Each year, we grow increasingly impressed by the quality, creativity, and exceptional caliber of submissions,” continued Leonard, “with this year’s entries setting a new standard. Congratulations to our finalists and winners for being outstanding marketing leaders in our industry, and a special thank you to our esteemed judging panel for their time and expertise in scoring this year’s nominations. "
Additionally, the Foundation announced the election of Mark Pearson, Reckitt’s Vice President of Marketing Health, to its Board of Directors.
“I’m thrilled to welcome Mark Pearson to our board. Mark brings a unique set of skills and extensive experience in the consumer healthcare industry on a global scale,” said Leonard. “As the Foundation pursues multi-faceted public health initiatives and robust fundraising efforts, Mark will add tremendous value and guidance to support our mission-critical work.”
The 2024 U.S. Self-Care Marketing Award winners are as follows:
Best Product Launch Campaign on a Brand Budget of More than $5M
Reckitt - GOLD
o Product: Mucinex Kickstart
o Campaign: “Mucinex Kickstart Launch”
o Supported by: McCann NY, Legend PR
Haleon - SILVER
o Product: Pronamel Active Shield
o Campaign: “First Line of Defense”
o Supported by: Grey NY, CaST Production, Muthership, Edelman, Collectively, Publicis Media
Nestle Health Science - BRONZE
o Product: Nature’s Bounty® Optimal Solutions Hair Growth
o Campaign: “Nature’s Bounty® Optimal Solutions Hair Growth Launch”
Best Product Launch Campaign on a Brand Budget of Less than $5M
Nuheara Limited - GOLD
o Product: HP Hearing PRO Self-Fitting OTC Hearing Aid
o Campaign: “The World's First FDA-Cleared Self-Fitting OTC Hearing Aid”
o Supported by: Firebrand, WA Studios, Nicole Sheavyn Graphic Design, Acrylic Design Associates
LifeStyles Healthcare / SKYN - SILVER
o Product: SKYN Naturally Endless
o Campaign: “SKYN Naturally Endless Launch”
Best Digital Campaign on a Brand Budget of More than $5M
Bayer Consumer Health - GOLD
o Product: Midol
o Campaign: “Reach for Comfort”
o Supported by: Mullenlowe
Haleon - SILVER
o Product: Theraflu Severe Cold Relief
o Campaign: “Theraflu: Sick of Working Sick”
o Supported by: Edelman
Opella - BRONZE
o Product: Xyzal
o Campaign: “Xyzal’s Nighttime Relief”
o Supported by: PureRed, Havas Media
Best Digital Campaign on a Brand Budget of Less than $5M
Cheers - GOLD
o Product: Cheers Restore — After-Alcohol Aid
o Campaign: “Drink Smarter”
Lofthouse of Fleetwood, Ltd. - SILVER
o Product: Fisherman’s Friend Lozenges
o Campaign: “Fisherman’s Friend”
o Supported by: Market Performance Group LLC
Advantice Health - BRONZE
o Product: AmLactin Daily Nourish Lotion with 12% Lactic Acid
o Campaign: “#IAmLactinReady”
o Supported by: Rebel Gail
Best Overall Multicultural and Inclusive Campaign
Haleon - GOLD
o Product: Advil
o Campaign: “The Advil Pain Equity Project Presents ‘Believe My Pain’”
o Supported by: VML, Grey, Edelman, CaST, Publicis, Creative License, Sibling Rivalry, Duotone Audio Group, iOne Digital
Kenvue - SILVER
o Product: LISTERINE®
o Campaign: “LISTERINE® The Whoa Collection: A Swish that Supports”
o Supported by: Hunter, Compound, Doner
Best Overall Campaign Promoting Safe Use
Reckitt - GOLD
o Product: Mucinex
o Campaign: “Monsters in Waiting”
o Supported by: McCann NY, Legend PR
Colgate-Palmolive - SILVER
o Product: Colgate Oral Health Solutions
o Campaign: “Know Your OQ”
o Supported by: ICR
Haleon - BRONZE
o Products: Advil, Voltaren & Excedrin
o Campaign: “HCP Pain Relief Campaign on OTC Safe Use vs. Opioids”
o Supported by: Ogilvy Health
Best Environmental Impact Campaign
Opella - GOLD
o Product: Allegra
o Campaign: “Allegra Airways”
o Supported by: Salutem, Ambee
Bayer Consumer Health - SILVER
o Product: Claritin
o Campaign: “DiversiTree”
o Supported by: Energy BBDO
Haleon - BRONZE
o Products: Sensodyne and Pronamel Toothpastes
o Campaign: “Sensodyne Franchise Climate Pledge Friendly”
Best Overall Social Media Campaign
Haleon - GOLD
o Product: TUMS
o Campaign: “TUMSWORDY”
o Supported by: Coyne, Dentsu, CaST, Publicis
Opella - SILVER
o Product: Unisom
o Campaign: “‘The Great Sleep Divide”
o Supported by: Lippe Taylor
Kenvue - BRONZE
o Product: BAND-AID® BRAND OURTONE™
o Campaign: “BAND-AID® BRAND OURTONE™ Uplifts Through Dance”
o Supported by: Hunter PR
Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M
Blistex - GOLD
o Product: Kank-A
o Campaign: “The Cranky Canker Sore”
o Supported by: Brunner, Make
Helen of Troy - SILVER
o Product: Braun ThermoScan 7+ Connect
o Campaign: “Ear Thermometer As Accurate as Rectal”
o Supported by: The Knot, Babylist, Dear Media, Theo Darling, Red Havas PR Agency, Mavrck, Hashtag Paid, Media Monks
MV.Health - BRONZE
o Product: Mysteryvibe Crescendo 2
o Campaign: “Over and Over Again”
o Supported by: Havas Lynx
Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M
Foundation Consumer Healthcare - GOLD
o Product: Plan B One-Step
o Campaign: “More Than a Box of Plan B”
o Supported by: Inzio Evoke, Zeno Group, Rogue Producer, Healix Media
Haleon - SILVER
o Product: TUMS
o Campaign: “Foodie Fashion: Limited Edition TUMS Bag”
o Supported by: Coyne, Dentsu
Opella - BRONZE
o Products: Qunol CoQ10, Turmeric and Magnesium
o Campaign: “Age Well with Tony Hawk”
o Supported by: 900 Films, DEG Productions
People’s Choice Award
Helen of Troy
o Product: Braun ThermoScan 7+ Connect
o Campaign: “Ear Thermometer As Accurate as Rectal”
o Supported by: The Knot, Babylist, Dear Media, Theo Darling, Red Havas PR Agency, Mavrck, Hashtag Paid, Media Monks
View the full Health in Hand Foundation’s Board of Directors here.
