Jenn Hetrick

As the SVP Wellness & Beauty Leader at Circana, Jenn Hetrick draws from her two decades in CPG spanning across categories to provide a wholistic point of view on what wellness & beauty means to consumers today. Jenn and her team are focused on value creation for Circana’s clients inspiring new ideas, uncovering growth pockets, and creating efficiencies. Over the years, Jenn has become the trusted advisor to many in the industry, helping them navigate the pandemic, record-high inflation, and changing consumer preferences. Her expertise paired with Circana’s industry-leading solutions has helped clients optimize their capital investment, media spend, pricing, innovation pipeline, and more. Jenn authors and presents thought leadership in small executive sessions or to broad audiences. She has a passion for learning and all things wellness & beauty that she translates into growth opportunities for Circana’s clients.