Alex Gelbert

Alex Gelbert founded the video marketing agency Let There Be in 2013 with the vision of empowering healthcare brands to be bold with their science. He believes that educated consumers buy products, informed retailers put products on shelf, and engaged HCPs recommend products to their patients. Seeing other agencies lacking this capability, Let There Be came onto the scene with a bang: leading the consumer education campaign for the Nexium 24HR Rx-to-OTC switch.

As CEO of Let There Be, Alex leads a small agency that’s helped many of the world’s best healthcare brands explain their science, including Advil, Centrum, Viagra, Lotrimin, and many more. Over the years, Alex expanded the agency to include new capabilities such as developing comprehensive video marketing campaigns with video ads, social media video, and explainers.

Outside of Let There Be, Alex serves as Treasurer of EVAC, a 501c3 non-profit that protects, evacuates, and re-settles US-Affiliated Afghan Allies who are now facing Taliban threat. Alex lives in Colorado where he enjoys competing in amateur car racing leagues, reading, and spending time with friends and family.