Associate Member Spotlight: 11/17 - 12/1/2023

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Companies with International Consulting – Retail Strategy expertise* 

Ceuta Group – Ceuta Group is a global brand-building business dedicated to creating a healthier tomorrow by connecting Health and wellness brands to consumers worldwide. We provide consumer healthcare and CPG brand owners with the capabilities and platforms they need to achieve global success. From initial market assessments to developing the brand strategy, creative & performance marketing plans, and culminating with global omnichannel sales and distribution execution – we are a trustworthy full-service outsourcing platform.  

We serve 200+ clients globally across our portfolio of services. Ranging from the world's largest multinationals to PE and VC-backed portfolio companies, as well as founder-led and family businesses ready to scale up. The common thread across our clients is the long-term partnerships we build. This comes not only from the results we achieve for them but also, as importantly, how we deliver them.  

Now What – Now What is a global strategy, insight, and innovation partner to the world's most iconic and influential companies. We take on the complex, left-brain-won't-fix-it strategic questions that completely change the game when you crack them, like: How can our brand breakthrough? Who is our audience? How can we change behaviors? What's the future of our business? And How do we drive significant growth? At Now What, we pride ourselves on our boutique, high touch, creativity, and, dare we say, fun approach to partnership. Whether you need cultural trends, brand positioning, portfolio strategy, audience segmentation, journey mapping, or overall business planning, our depth and breadth of experience make a significant difference in both the quality of our work and your in-market results. 

Companies with Market Data & Consumer Insights and Information Technology Services expertise* 

Clarkston Consulting – Clarkston Consulting is a professional services company providing strategy, operations, and implementation support to consumer healthcare companies. As a leader in sales and marketing consulting, Clarkston has a strong portfolio of services advising consumer healthcare clients in trade promotion management, pricing strategies, new product commercialization, retail planning and execution, and data and analytics. Clarkston Consulting has achieved a 17-year average client satisfaction rate of 97% by continuously pushing for success for its clients. Learn more about Clarkston Consulting at 

Luminize – Luminize Marketing specializes in growing health and beauty brands on Amazon through our Distribution Model or Marketplace Partner Management Model. Our customized marketing strategies focus on maximizing brand protection, advertising management, inventory management, listing optimization, and healthy margins. We provide best-in-class services for both partnership models and are committed to helping our clients succeed. Luminize is considered the Top 5 Sellers by volume in the US, grossing over 150MM. Contact us today to learn how we can help grow your brand on Amazon. 

ZS Associates – ZS Associates is a management consulting and technology firm that works with our clients to help develop and deliver innovative products and build long-term and profitable relationships with their consumers and customers. We leverage our deep industry expertise and leading-edge analytics, data, technology, and strategic capabilities to create solutions that work in the real world. 

ZS's Consumer Health practice helps brands adapt to a continually evolving marketplace. We offer the proven, ready-to-apply solutions you need to know your consumers better than anyone else and optimize your go-to-market sales and marketing strategies to outpace competitors. From crafting your data strategy to integrating AI-driven insights into your decision-making and operations, ZS will be your preferred, hands-on partner. 

We're passionately committed to your success with 40 years of experience and 12,000 plus ZSers in 35 offices worldwide. To learn more, visit us at   

*Not all companies from these categories may be listed; the "Spotlight" series will highlight different CHPA Associate member companies in a category on a random, rotating basis.