CHPA Educational Foundation Announces 2022 U.S. Self-Care Marketing Awards Finalists

(WASHINGTON, DC) — The Consumer Healthcare Products Association (CHPA) Educational Foundation today released the following statement announcing the 2022 U.S. Self-Care Marketing Awards finalists. Winners will be announced at the Seventh Annual CHPA Educational Foundation Gala on November 16 at The Plaza Hotel in New York City.   

“Each year, we are increasingly impressed by the quality and creativity of submissions, with this year’s entries being particularly exceptional,” said Mary Leonard, Managing Director, CHPA Educational Foundation. “Congratulations to our finalists for being outstanding leaders in digital marketing, social media, corporate social responsibility, and multicultural marketing. A special thank you also goes out to our esteemed judging panel for lending their time and expertise to score this year’s 40+ nominations.” 

The 2022 U.S. Self-Care Marketing Awards Categories and Finalists are:  

1. Best Digital Campaign on a Brand Budget of Less than $5M 
   1. Church & Dwight Co., Inc.  
      1. Product: Zicam 
      2. Campaign: “Instacart Full Funnel” 
   2. Haleon 
      1. Product: Gas-X  
      2. Campaign: “Work From Anywhere” 
   3. Johnson & Johnson Consumer, Inc. 
      1. Product: Visine®  
      2. Campaign: “2021 E-Sports Campaign with NRG Rocket League” 
2. Best Digital Campaign on a Brand Budget of More than $5M 
   1. Foundation Consumer Healthcare LLC 
      1. Product: Breathe Right® Nasal Strips 
      2. Campaign: “Strip On!” 
   2. Sanofi Consumer Healthcare 
      1. Product: Icy Hot  
      2. Campaign: “Comebaq Courts” 
   3. Reckitt 
      1. Product: Neuriva 
      2. Campaign: “Think Bigger” 
3. Best Product Launch Campaign on a Brand Budget of Less than $5M 
   1. WellSpring Consumer Healthcare 
      1. Product: Bactine Max 
      2. Campaign: “Don’t Fear the Boo Boo” 
   2. Advantice Health 
      1. Product and Campaign: Kerasal® Multi-Purpose Nail Repair Launch 
4. Best Product Launch Campaign on a Brand Budget of More than $5M 
   1. Johnson & Johnson Consumer, Inc. 
      1. Product and Campaign: BAND-AID® Brand Launches OURTONE™ Line of Inclusive Bandages 
   2. Bausch + Lomb 
      1. Product and Campaign: BioTrue® Hydration Boost Lubricant Eye Drops Launch 
   3. Bayer Consumer Health 
      1. Product: AleveX 
      2. Campaign: “Worst Golf Swing in America” 
5. *Winner*: Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M 
   1. Advantice Health 
      1. Product: New Skin Sensitive Skin Liquid Bandage 
      2. Campaign: “Wow, No More Ow!” 
6. Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M 
   1. Avrio Health L.P. 
      1. Product: Colace 
      2. Campaign: “Poop Should Never Feel Painful” 
   2. Bayer Consumer Health  
      1. Product: Midol 
      2. Campaign: #NoApologiesPeriod 
   3. Haleon 
      1. Product: Excedrin Extra Strength 
      2. Campaign: “Game Over for Headaches” 
   4. Church & Dwight Co., Inc. 
      1. Product: Trojan 
      2. Campaign: “The Pleasure is Ours” 

7. Best Overall Social Media Campaign 
   1. Bayer Consumer Health 
      1. Product: One A Day 50+ Gummies 
      2. Campaign: “Teach Me How to Gummy”
   2. Bausch + Lomb  
      1. Product: LUMIFY Redness Reliever Eye Drops 
      2. Campaign: “Natural Beauty” 
   3. Sanofi Consumer Healthcare  
      1. Product: Gold Bond Medicated Body Powder 
      2. Campaign: “Euphemisms” 

8. Best Overall Corporate Social Responsibility Initiative: Promoting Safe Use 
   1. Johnson & Johnson Consumer, Inc. 
      1. Campaign: “Thriving While Aching” 
   2. The Procter & Gamble Company 
      1. Product: Metamucil 
9. Campaign: “HBCU and Divine 9 Challenge” 
   1. Bayer Consumer Health 
      1. Product: Bayer Aspirin 
      2. Campaign: “Most Meaningful Melody” 
10. Best Overall Multicultural and Inclusive Campaign 
    1. Johnson & Johnson Consumer, Inc. 
       1. Product: TYLENOL® 
       2. Campaign: “Care Without Limits” 
    2. Haleon 
       1. Product: Theraflu 
       2. Campaign: “Right to Rest and Recover” 
    3. Reckitt 
       1. Product: Mucinex 
       2. Campaign: “Our Community Needs You Well”