Insights with Impact: Boomers Are an Ideal Market for the Self-Care Products Sector

Abstract

There are few concepts in the $3.7 trillion U.S. healthcare industry as important to its future and widely misunderstood as self-care. Self-care varies in definition and can range from yoga and facials to clinical evidence-based at-home treatments to manage a chronic condition. Regardless, self-care spans across generations and is a market largely defined by consumer health products.

Today’s generation of baby boomers, born between 1946 and 1964, are concerned with self-care and healthiness more than previous generations. Boomers are a diverse demographic with different health needs, preferences, and shopping behaviors. iv The demand for holistic products that enable self-care make boomers ripe for engagement and highlight an opportunity for the self-care products industry