Assessing Consumer Benefits of Allergy Rx-to-OTC Switches

Objectives

This study focused on assessing the overall consumer benefits of allergy Rx-to-OTC switches. Our goals were to identify:

• How the treatment dynamics of the allergy sufferer have changed over the years as more OTC options became available.
• How the allergy sufferer has benefitted by having more OTC options, from both a financial and a quality-of-life standpoint.
• How healthcare insurance provider costs have changed as more OTCs have entered the market.