Consumer Medical Device Statistics

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Consumer Medical Device Sales in Volume
CMD Category2020 (in millions)2021 (in millions)2022 (in millions)2023 (in millions)
Adult Incontinence195195195195
Contact Care70726966
Feminine Care537522509490
First Aid Devices607553383337
Medical Accessories149207245178
Oral Care Devices580595573565
Pain Relieving Devices1111
Sexual Health134141139131
Total2,2702,2862,1141,963

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Consumer Medical Device Sales by Category
CMD Category2020 (in millions)2021 (in millions)2022 (in millions)2023 (in millions)
Adult Incontinence$2,046$2,151$2,348$2,552
Contact Care$577$590$589$593
Feminine Care$2,882$3,002$3,286$3,406
First Aid Devices$3,653$2,979$2,246$2,017
Medical Accessories$2,315$3,796$4,447$3,259
Oral Care Devices$2,918$3,149$3,193$3,313
Pain Relieving Devices$32$35$30$26
Sexual Health$1,123$1,222$1,267$1,245
Total$15,546$16,924$17,406$16,411

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Frequently Purchased Consumer Medical Device Retail Sales
YearSize in Billions
2023$16,411
2022$17,406
2021$16,924
2020$15,546
2019$13,218
2018$12,962

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

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