Consumer Medical Device Statistics

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Consumer Medical Device Sales in Volume
CMD Category 2020 (in millions) 2021 (in millions) 2022 (in millions) 2023 (in millions)
Adult Incontinence 195 195 195 195
Contact Care 70 72 69 66
Feminine Care 537 522 509 490
First Aid Devices 607 553 383 337
Medical Accessories 149 207 245 178
Oral Care Devices 580 595 573 565
Pain Relieving Devices 1 1 1 1
Sexual Health 134 141 139 131
Total 2,270 2,286 2,114 1,963

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Consumer Medical Device Sales by Category
CMD Category 2020 (in millions) 2021 (in millions) 2022 (in millions) 2023 (in millions)
Adult Incontinence $2,046 $2,151 $2,348 $2,552
Contact Care $577 $590 $589 $593
Feminine Care $2,882 $3,002 $3,286 $3,406
First Aid Devices $3,653 $2,979 $2,246 $2,017
Medical Accessories $2,315 $3,796 $4,447 $3,259
Oral Care Devices $2,918 $3,149 $3,193 $3,313
Pain Relieving Devices $32 $35 $30 $26
Sexual Health $1,123 $1,222 $1,267 $1,245
Total $15,546 $16,924 $17,406 $16,411

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Frequently Purchased Consumer Medical Device Retail Sales
Year Size in Billions
2023 $16,411
2022 $17,406
2021 $16,924
2020 $15,546
2019 $13,218
2018 $12,962

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

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