Consumer Medical Device Statistics

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Consumer Medical Device Sales in Volume
CMD Category 2019 (in millions) 2020 (in millions) 2021 (in millions) 2022 (in millions)
Adult Incontinence 196 192 195 195
Contact Care 84 69 72 72
Feminine Care 563 536 521 509
First Aid Devices 337 599 547 382
Medical Accessories 120 132 185 232
Oral Care Devices 607 578 592 592
Pain Relieving Devices 1 1 1 1
Sexual Health 138 134 141 141
Total 2,046 2,241 2,254 2,124

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Consumer Medical Device Sales by Category
CMD Category 2019 (in millions) 2020 (in millions) 2021 (in millions) 2022 (in millions)
Adult Incontinence $2,053 $2,056 $2,158 $2,369
Contact Care $655 $574 $574 $589
Feminine Care $2,860 $2,883 $2,998 $3,289
First Aid Devices $1,649 $3,626 $2,946 $2,195
Medical Accessories $1,888 $2,052 $3,332 $4,218
Oral Care Devices $2,914 $2,911 $3,136 $3,179
Pain Relieving Devices $43 $30 $30 $29
Sexual Health $1,110 $1,125 $1,125 $1,272
Total $13,172 $15,257 $16,399 $17,140

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

Frequently Purchased Consumer Medical Device Retail Sales
Year Size in Billions
2022 $17,140
2021 $16,399
2020 $15,257
2019 $13,172
2018 $12,962

Sources: NielsenIQ - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.

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