81% of Adults Use OTC Medicines as a First Response to Minor Ailments

Over-the-counter (OTC) medicines empower consumers to make informed choices every day and take better care of themselves and their families by giving them more control over their own care when it comes to minor ailments, injuries, and overall wellness. As Americans increasingly demand more control over their own healthcare decisions, OTC medicines continue to play a vital role in delivering a range of trusted healthcare options to all consumers.