• OTC Sales in Volume

    Category

    2016

    2017

    2018

    2019

    (in millions)

    (in millions)

    (in millions)

    (in millions)

    Acne

    28

    31

    30

    29

    Analgesics, External

    116

    120

    124

    127

    Analgesics, Internal (includes other pain products)

    798

    788

    778

    762

    Antidiarrheals

    37

    37

    41

    47

    Antiperspirants

    631

    625

    620

    609

    Anti-Smoking Products

    39

    39

    37

    35

    Ear Drop

    6

    6

    6

    6

    Eczema & Psoriasis

    23

    23

    25

    26

    Enema

    13

    13

    13

    13

    Eye Care

    135

    138

    141

    144

    Female Contraceptive

    8

    8

    9

    9

    Feminine Itch & Yeast Treatment

    27

    27

    27

    29

    Feminine Hygiene Douches

    20

    19

    17

    16

    First Aid

    333

    337

    338

    338

    Foot Care

    43

    42

    42

    42

    Gas Relief

    30

    30

    30

    30

    Hair Growth Product

    4

    4

    4

    4

    Heartburn

    289

    287

    287

    283

    Hemorrhoid Treatment

    32

    31

    31

    31

    Jock Itch

    7

    7

    7

    7

    Laxatives

    189

    185

    184

    184

    Lice Treatment

    11

    11

    10

    10

    Lip/Oral Treatment

    361

    355

    357

    350

    Motion Sickness

    18

    19

    20

    21

    Multi-Symptom GI

    56

    56

    57

    60

    Oral Antiseptics and Rinses

    332

    323

    324

    324

    Petroleum Jelly

    37

    38

    39

    40

    Sleeping Aid

    62

    60

    59

    57

    Suncare

    145

    143

    145

    145

    Toothpaste

    817

    799

    791

    786

    Upper Respiratory Medicine

    1,184

    1,219

    1,194

    1,207

    TOTAL

    5,831

    5,820

    5,787

    5,771


    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores).

    Volume is in millions of U.S. units. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.