OTC Pain Reliever Education

The OTC Pain Reliever Education Campaign educates consumers on how to appropriately select and safely use OTC internal analgesics.

With a focus on reaching older adults diagnosed with pre-existing health conditions, the campaign utilizes a mix of paid media tactics to promote an interactive Pain Reliever Assessment that helps users understand how their personal risk factors should influence which OTC pain relievers they use.

Check out our interactive assessment on HealthinHand.org.

Campaign Highlights

The campaign developed a short video that reached millions of older adults with pre-existing conditions and educated them on the importance of selecting the right OTC pain reliever for them.

cartoon man with large shoes exercising — The campaign utilized graphics personalized to certain types of pre-existing conditions to promote the Pain Reliever Assessment on HealthinHand.org.

Two cartoon adults standing in the rain — The campaign utilized graphics personalized to certain types of pre-existing conditions to promote the Pain Reliever Assessment on HealthinHand.org.

CHPA Contact Mary Leonard Executive Director, Health in Hand Foundation mleonard@chpa.org 202.429.9260