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2021 Marketing Conference

The Changing Landscape of Commerce: Learn, Adapt & Win

The pace and shape of commerce is rapidly evolving. The global pandemic accelerated shifts in the way people discover, consider, buy and receive products; leaving all except the most agile marketers and retailers playing catch up. This three-part webinar series digs into the changing landscape by highlighting trends, uncovering insights, and spotlighting examples of winning strategies within brick-and-mortar retail, e-commerce, and social and streaming environments; all the while acknowledging the blurry lines of it all.

Hear from industry experts and learn from demos and best-in-class case studies to help educate your marketing teams and improve your company’s odds for success.

Marketing Conference Program

July 28, August 4, August 11

July 28, 2021 - 2:00 p.m ET

E-commerce Acceleration: How to Win Today & Be Ahead of the Curve for Tomorrow

Capitalize on today’s exponential growth in the e-commerce channel! In today’s world, we are all digital-first brands. Learn from industry-leading insights and case studies on how to maximize opportunities for growth.

In this session, RLA Collective & NielsenIQ will speak to the future of e-commerce in health and wellness categories and the ways brands can evolve to drive growth. We will discuss how e-commerce has vastly accelerated today’s self-care trends, share case studies from successful digital-first brands, and lay out strategies to help your brand drive business online and in-store at the same time.

August 4, 2021 - 2:00 p.m ET

The Changing World of Social Influence: The New Spaces, Places and Faces to Impact Self-Care Purchase Decisions

As technology advances to bring consumers closer and more immediately to influencers, how is this evolution impacting consumer healthcare brands? This session features experts who will provide guidance on how healthcare brands can learn, adapt, and win by maximizing influencer networks and new social commerce technologies.

Live-Streaming is making a significant impact across the world. What is it? How does it distinctly build consumer connections? What do we expect to see in the U.S.? And Luxe Inc. brings industry-leading experience to help brands and retailers build proprietary live-stream commerce capabilities through consultation, training, and technology integration services, both for China and globally.

As influencers continue to gain prominence in consumer decision-making, how are healthcare brands finding success with identifying the right influencers? How can brands maximize user-generated content and stay within regulatory boundaries? Subject experts from Google's Healthcare and Video Divisions will share up-to-the-minute perspectives on the role of influencers, specifically for healthcare and best practices to maximize the authentic connections with consumers

With retailers developing their distinct media gardens, who are the best partners to connect influencer audiences to shoppers and build loyalty for brand and retailer? Advantage Marketing Solutions is a leading provider of retailer marketing support for brands across categories and retailers.

 

August 11, 2021 - 2:00 p.m ET

The Future of Stores: How Retailers and Shoppers Are Rethinking Physical Stores (especially for Health and Wellness Brands)

While e-commerce-only retailers often dominate the modern commerce conversation, don’t be fooled. Brick and mortar retailers are aggressively optimizing their digital transformation strategies. They too are innovating and evolving to successfully compete for their share. In this two-part session you will hear from:

Wendy Liebmann from WSL Strategic Retail

Wendy will update us on where and why the retail shopper is spending their time post-COVID — and what their expectations are from health and wellness brands. She will also paint a picture, from her conversations with a diverse set of Retail C-Suite Executives, on how their organizations are responding to this new normal.

Jenn Martin, Vice President | Health, Beauty, Baby, Card & Party at Meijer

We’ll hear first-hand about how Meijer is rethinking organizational structure, category management, strategic partnerships, and more. And we’ll be sure to discuss the opportunities and implications for self-care brands.

Our Speakers

E-commerce Acceleration: How to Win Today & Be Ahead of the Curve for Tomorrow

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Anthony Eagelton
Vice President, Business Development, Market Performance Group
Introducer

Anthony Eagelton is a key member of MPG’s Ecommerce and Business Development Teams, responsible for building capabilities and gaining a deep understanding of business needs of existing and prospective clients in order to determine how MPG experience and expertise can be leveraged to drive improved market position, capability, and profitable growth. 

Prior to Anthony’s role as Vice President of Business Development, Anthony was an integral member of MPG’s sales and retail services team. His business development focus led MPG to connect its brick-and-mortar solutions at Walmart, Sam’s Club, and Target with both large and small CPG companies. 

Simultaneously with his MPG responsibilities, Anthony worked closely with MPG Founder, Marc Greenberger, to support Big Ten Conference institution, Rutgers University, in securing a naming rights partner for the Rutgers football stadium which is now known as SHI Stadium. SHI International is the largest woman and diversity-owned private business in the country.

Before MPG, Anthony strategically and systematically identified, cultivated, solicited, and stewarded qualified prospects and donors for his alma mater, Rutgers University, exceeding annual individual revenue goals. He was rewarded for his outstanding performance with multiple promotions during his five years there. In his most recent position as Director of Development, Anthony oversaw the west coast region and was consistently among the top-performing Directors in all key fundraising metrics.

Anthony’s number one priority is his family. He is married to his wife, Amy, and has two children, Siena and Luca. He has a Bachelor's in Marketing from the Rutgers University Business School.


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Alyson O'Mahoney
Managing Director, RLA Collective
Speaker

For more than two decades, Alyson has specialized in the marketing of consumer healthcare brands — OTC, supplements, and medical devices — sold at national retailers and via ecommerce, including Amazon and brand-owned DTC. Her team takes a nimble, digital-first approach, utilizing evolving shopper behaviors and emerging digital marketing strategies to effectively deliver and measure campaign engagement with a brand’s target audiences. Using an integrated and strategic combination of data, insights, storytelling, AI, and measurement, her team effectively drives audience segments to distinct calls to action to create awareness, impact behavior change, and, ultimately, drives sales.

 

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Ashley Hughes
Senior Marketing Manager
Speaker

With a focus on digital marketing strategy, eCommerce, influencer, and social marketing for 8+ years across several DTC and OTC brands, Ashley brings her vast experience in reaching consumers to everything she does. Particularly through her work with AI-digital advertising, Ashley approaches each project through the lens of the consumer journey to achieve desired outcomes including sales, lead generation, engagement, and more.

 

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Anna Mayo
Client Director, NielsenIQ
Speaker

As a Client Director for NielsenIQ’s Health and Beauty Vertical, Anna Mayo is an innovative thought leader within the health and beauty retailing space. NielsenIQ's health and beauty care insights cover 100 global markets, providing the industry's most total view into omnichannel consumption and, in turn, empowering the next decade of industry growth.

Throughout her eight years at NielsenIQ, Anna has worked with cross-functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with health and beauty clients to develop cutting-edge solutions, leverage new technology, drive marketing and sales strategies, and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Health and Beauty Vertical, serving as an industry expert, and appearing in broadcasts and publications such as Women’s Wear Daily and FOX Business, most recently. 

Anna has a Master’s in Business from the University of Connecticut and resides in Connecticut with her husband and two children.


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Kaitlin Ebert
Client Manager, NielsenIQ
Speaker

Kaitlin is a proven data storyteller with seven years of experience in data analytics and consumer insights. She has worked in both client service and brand environments as an expert in retail, consumer packaged goods, and e-commerce analytics. Kaitlin has managed more than 50 categories and serves as a subject matter expert in health and wellness. 

In her current role as a Nielsen Client Success Manager, Kaitlin specializes in OTC insights and is focused on helping her clients grow their business in the healthcare space. She enjoys helping her clients translate big data into digestible insights through developing analytic tools that solve complex business problems across several verticals, including category management, consumer research, and merchandising. When she isn’t driving value for her clients, Kaitlin enjoys researching innovative disruption and helps develop thought leadership for the Health and Beauty Vertical.

Kaitlin received her Master of Science in Business Management from the University of Florida and currently resides in Tampa, Florida with her husband and daughter.


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Julie McPeek
Partner, Provisor Marketing
Moderator

A master innovator with 30+ years of experience in sales and marketing, Julie gets a thrill from crafting unique brand business models from nothing but a blank sheet of paper. She’s a big-picture thinker who loves a challenge and excels at bringing companies together to make every opportunity win/win. Julie is a graduate of Cornell University and currently lives in Alexandria, Virginia.

 

The Changing World of Social Influence: The New Spaces, Places and Faces to Impact Self-Care Purchase Decisions

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Ben Fishman
Director of Brand Development, The Emerson Group
Introducer

Ben Fishman is Director of Brand Development at The Emerson Group, supporting health and wellness brands to achieve their potential through strategy, partnerships, and scale. Prior to joining the Emerson Group in 2016, Ben served in brand management at Campbell's Soup Company and The Hershey Company, across brands large and small, new and iconic.

 

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Mark Yuan
CEO, And Luxe Inc.
Speaker

In September 2009, Mark Shengyu Yuan and his partner Zoe Yu Zhang founded And Luxe Inc. In the past 11 years, with Mark as CEO, the company worked with nearly 400 brands and companies from the U.S. and Europe in various capacities in marketing, distribution, and wholesale to the Chinese fashion retail market. 

In the summer of 2016, Mark led the And Luxe team to become one of the first companies in the U.S. to pioneer live stream shopping. Subsequently, in 2019, Mark was instrumental in the development and the growth of a first-of-its-kind live stream shopping consultancy and business solution service. 

Mark is a strong advocate for Chinese American Entrepreneurship in the U.S. He sits on the board of several tech startups which focus on new retail and e-commerce models. He founded the Chinese Entrepreneurs Club of New York and was elected to be its first president in 2013. He has also been the founding president and board member of the Chinese American Buyers Alliance since 2017.

Mark immigrated to the United States in early 1998 from Harbin, China. After graduating from Binghamton University in 2003 with a bachelor’s degree in Business Management and a concentration in Marketing, he started his fashion industry career in New York City.    

To learn more about him, please visit www.andluxe.com or connect on LinkedIn at https://www.linkedin.com/in/marksyuan/.


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Robb Powell
President, E-Commerce Services, Advantage Solutions
Speaker

Robb's focus is on empowering brands to catalyze digital commerce as their #1 competitive advantage to grow, win, and lead in today's omnichannel marketplace. The established and growing Advantage Solutions' Digital Commerce Services division includes five companies, 260+ associates, and facilitates $2.5B in client revenue across 35 online retailers.   

Robb is an accomplished and passionate entrepreneur, business owner, and leader with demonstrated success in innovation and increasing enterprise value — both as a business owner and in corporate environments. Robb found, led, and sold two successful digital businesses; and has been a leader in eight successful, digital startups.

Robb understands firsthand the challenges faced in today's complex environment: associate development and hiring, logistics and operations, intense pricing pressures, third-party sellers, digital advertising, social media, and expanding to international markets. All of these depend on sales and continuous innovation, the lifeblood of a company.  

Robb is a regular speaker in the U.S. and has been the keynote speaker for conferences in Portugal, Australia, South Africa, and Kenya. Robb completed his undergraduate degree at The University of the South in Tennessee, post-graduate training through The AJI Network in California, and continues his studies with Peter Diamandis’ educational program focusing on exponential technologies.

Specialties: Leadership, strategy, associate development, e-commerce, digital advertising, PPC and Programmatic media, channel management, speaker, website development, SEM, SEO, establishing and selling companies, and building EBITDA.


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Leland Candler
Head of Brand Video for Healthcare, Google
Speaker

Leland is Head of Brand Video for Healthcare at Google where he helps Google's largest pharmaceutical and OTC advertisers bring their brands to life online. He believes nothing is more powerful than a great idea executed in a remarkable way.

Leland comes to Google from creative advertising agency BBDO where he led Visa's Global Winter Olympic campaign in Sochi, Russia. Before that he ran the HBO business at BBDO, overseeing the launch of HBO GO, Game of Thrones, and several series premieres.

 

The Future of Stores: How Retailers and Shoppers Are Rethinking Physical Stores (especially for Health and Wellness Brands)

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Charles Miller
President and CEO, Persuadable Research Corporation
Introducer

After graduating from Western Carolina University with a Bachelor's in English Literature, Charles began his post-college career in 1999 at Persuadable Research Corporation engaging in business development. In 2004, Charles was promoted to VP of Sales and led the company’s evolution into a full-service marketing research company, tripling the business in five years.

In 2012, Charles prepared a business plan and struck a deal to buy Persuadable Research. On January 1, 2013, he took the reins as President and CEO of the company. 

During his 20+ years in marketing research, Charles has worked with hundreds of brands, brand champions, and advertising agencies. He has led the company through multiple evolutions: from telephone research to online surveys, online focus groups, in-home usage testing, in-depth interviews, and most recently, introducing hybrid studies powered with machine learning (AI).  

Charles’ leadership role within the company focuses on nurturing a culture of quality, trust, and support within the team. He continues to serve as the business development lead, working to build and maintain the relationships which keep the company thriving and the friendships which make the work fun.    

Persuadable Research’s 10+ year membership with the CHPA represents its deepest and proudest association connection.


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Wendy Leibman
CEO and Chief Shopper, WSL Strategic Retail
Speaker

Wendy founded WSL, a global consultancy that helps clients anticipate and activate change through innovative shopper-led retail strategies. She is recognized as an innovator of shopper insights. Her goal: “To get executives out of their ivory towers to meet shoppers on the selling floor — be it physical or digital.” 

WSL consults with the retail, health, beauty, fashion, food, beverages, home, personal care, entertainment, publishing, and financial services industries. WSL publishes How America Shops®, a highly regarded survey, that since 1990, has tracked shoppers and retail, and successfully predicts where both are headed.  

As one of the world’s leading retailers says, “We trust WSL to help us look at our business through a different lens. Their insights help us anticipate the changing competitive environment, where shoppers are headed, and the opportunities that arise. They’ve helped us develop new businesses as a result. And Wendy is never afraid to tell us when we are not being bold enough.”

Wendy has extensive global experience in marketing, retail, and research, beginning in her native Australia where she learned to be a passionate shopper. She holds a degree in business and psychology from the University of New South Wales in Sydney. Wendy is noted for her unique combination of Australian earthiness, global retail vision, provocative viewpoint, and inspirational storytelling. 

Wendy is frequently called upon by the media to provide insight into consumers, retail, and shopping. She is cited by The New York Times, Washington Post, Wall Street Journal, and Fortune, appears on CBS, NBC and ABC, CNN, BBC, and Bloomberg. She is a noted speaker, addressing business and educational organizations around the world. 

Wendy has been recognized by the National Retail Federation as one of “The Influencers Shaping Retail’s Future”, as a “A Women of Excellence” by the Path to Purchase Institute, and “One of the 50 Most Powerful Women in Beauty” by Women’s Wear Daily/Beauty Inc.“.

She is a Distinguished Faculty Member of the Path to Purchase Institute, sits on the board of Cosmetic Executive Women, is vice-chairperson of the advisory board of the Fashion Institute of Technology’s Master's degree program in Cosmetics and Fragrance Marketing and Management, and is a board member emeritus of Women In Need, an organization that helps homeless women and children build productive lives. 


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Jenn Martin
Vice President of Merchandising for Health, Beauty, Baby Center, and Card & Party, Meijer
Speaker

Jenn Martin is the Vice President of Merchandising for Health, Beauty, Baby Center, and Card & Party at Meijer in Grand Rapids, Michigan. Jenn has worked for Meijer for nine years. She has held various merchandising roles at Meijer throughout Health and Beauty Care and Pets since 2012.  

Prior to joining Meijer, Jenn spent five years with L Brands, working in various planning functions for Victoria’s Secret and Bath and Body Works in Columbus, OH, and New York, New York. She began her career by spending two years at Target Corporation in Minneapolis, MN. Jenn is a graduate of Michigan State University.

 

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