To address increasing member demand for products and services related to Generative AI and its applications to your business, we have compiled a list of CHPA member companies who have AI-related capabilities and who are ready to help you on your journey. These capabilities range from model building and implementation to applications in the switch process. Read on for a snapshot of our members' capabilities, and prepare your business for a future of possibilities, efficiencies, and success.
Circana Jennifer Hetrick, SVP & Unilever Business Partner | Circana's Liquid AI transforms insights from information and hindsight to knowledge management and foresight with a suite of solutions designed to drive efficiency and growth for Health and Wellness clients. Enabled within Circana’s Unify+, Liquid AI’s foundational voice-activated digital assistant, Emiri™, lightens the analytical load, responding in seconds with insights that provide reporting context and suggested next steps. Embedded features like Alerts trigger proactive communication of business performance, driving greater agility and business focus. More advanced Liquid AI solutions like Emiri SkillsTM and AutoScriptTM translate charts and reports into deep insights with AI-generated narratives, enabling quick decomposition of sales drivers. Key trends and insights are rapidly summarized, eliminating analytical guesswork and helping teams act faster. Honed over 5+ years, Circana's advanced AI capabilities transform data into actionable insights fusing deep domain knowledge, advanced algorithms, and extensive data resources—a powerful tool for businesses worldwide. |
Clarkston Consulting Elise Watson, Client Solutions Executive for Data and AI | Clarkston takes a business-first approach to AI, partnering with clients to identify high-impact opportunities and deliver solutions that align with strategic goals. As part of our AI strategy work, we look holistically across people, process, technology, and data to align on the right approach to transform your business into an AI-driven organization. We also build tailored AI solutions using APIs and models to address unique business needs—from automated workflows to intelligent assistants—and we support the rollout of enterprise AI platforms to enhance day-to-day productivity. We prioritize an iterative delivery model that incorporates stakeholder feedback and industry best practices. Our approach ensures responsible AI use, supported by strong data architecture and governance foundations. |
Cullen + Rose Matt Wexler, Managing Partner | AI is transforming marketing profoundly, and reducing the relevance of large and expensive agency staff. As a creative consultancy, our focus is to generate business momentum for our clients with minimal investment, so we utilize AI to create efficiency and efficacy; for scale and performance. Our creative team is streamlined by task, which makes AI essential. We employ AI tools such as Midjourney, Dall-E, Synthesia and a custom ChatGPT-4 algorithm to bring ideas from inception to execution in a way that allows our clients to see fully fleshed out concepts quickly, without the burden of people costs. Beyond programmatic media, we utilize AI for advanced optimization. From targeting based on trend assessments and predictive modeling, to active analytics, and rapid creative iteration, our evolving combination of AI tools allows us to create consumer experiences that are personalized, memorable, effective, and that generate new momentum through opportunities clients have not explored before. |
Fresh Branding Group Jeff Linder, Chief Creative Officer | First, please know this was not written via generative AI. A human wrote this. In an MMA Global AI training course, someone asked the trainer if AI would be taking his job. Answer: No, but someone who knows how to use AI will. We understand how to streamline our TV and video creative expertise by using AI in the following ways:
AI will assist our TV and video creative work:
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Stefani Klaskow, Industry Director | Google's AI-powered advertising solutions revolutionize how businesses connect with their customers. By harnessing the power of machine learning, Google Ads goes beyond traditional advertising to deliver personalized experiences, optimize campaigns, and drive meaningful results. This is achieved through a range of solutions that streamline campaign management and empower businesses to reach the right people at the right time. From automated bidding and targeting to responsive creatives and audience expansion, Google's AI handles the complexities of modern advertising. With data-driven insights and recommendations, advertisers can make informed decisions, continuously improve their strategies, and achieve their marketing goals with confidence. Google's AI is not just about technology; it's about unlocking the full potential of advertising to foster meaningful connections and drive business growth. |
GREY Jason Kahner, Global Chief Client Officer | GREY delivers cutting-edge AI solutions for our clients via WPP Open, our parent company's proprietary and secure AI offering. We deliver client solutions through data analytics and insights (consumer trends/behavior patterns), personalization (personalize marketing campaigns by segmenting audiences based on behavior, preferences, and demographics, thereby improving targeting and relevance), content creation and optimization (including generating copy, creating visuals, and even testing different variations to determine what resonates best with audiences), automation (providing operational efficiencies to improve client/agency ways of working), predictive analytics (predict future trends, customer behavior, and market shifts, enabling proactive decision-making), and improve customer service interactions through chatbots, sentiment analysis and more. |
Havas Health Network Chris Schnurman, Global Chief Transformation and Growth Officer | At Havas Health, it all starts with our strategy—Meaningful AI— supercharging our client's content supply chain and optimizing their marketing asset investments and performance. Here are some ways we are using AI today:
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Idea Evolver Lauren Cleary, Chief Client Officer | Predictive Analytics Using relevant datasets and AI technologies, we predict critical data points that drive improved patient outcomes and business success metrics. Solutions include predicting the: efficacy of medications among various consumer segments; likelihood of consumers taking critical care actions required for safe use; time taken between critical actions. Marketing Optimization By leveraging publicly available interest data and proprietary performance goals, we expand growth opportunities by identifying predictable segmentation targets and allocating budgets to the most effective populations. AI is leveraged to engage underserved market segments through automated personalization. Solutions include: Improving cost per acquisition by 43%; Increase conversions by 92% ACNU & Consumer Engagement and Adherence In experimental phases, we are applying custom AI to ACNU projects to improve various aspects of the programs including patient engagement and adherence. Solutions include: improve adherence through timely and personalized messaging; predicting probability of various adverse events |
Klick Health Ryan Olohan, EVP Partnerships | Klick Health revolutionizes healthcare marketing through AI innovation, exemplified by our groundbreaking "Voice 2 Diabetes" app—detecting Type 2 diabetes through vocal changes. This innovation translates across our services, setting us apart in four key areas:
Our ingrained AI commitment drives efficiencies in insight gathering, innovation identification, and creative execution. From Voice to Diabetes to media optimization, Klick's unique AI integration empowers brands with deeper insights, accelerated innovation, and personalized engagement—redefining healthcare marketing's future. |
Little Big Brands Crystal Bennett, Partner | At Little Big Brands (LBB), we harness AI to elevate our creative processes and strategic insights. Our AI-driven analytics precisely track market trends, while our AI-enhanced design tools inject extra brilliance into our creative endeavors. Now, let’s switch gears and talk human. (Yes, that first part was written by our AI buddy.) Think of AI as LBB’s trusty sidekick, ready to lend a hand (or algorithm). Need a campaign as sharp as a tack? AI’s got the insights. Want to dive deep into consumer behavior without swimming in data? AI’s on it. For example, LBB leverages AI to craft dynamic, data-informed campaigns that consistently deliver impactful results. But at the end of the day, it’s about more than just tech. It’s about making magic happen, however we get there. With AI in our toolkit, we’re not just ahead of the curve—we’re setting the curve. And with LBB’s blend of cutting-edge tech and our human touch, we deliver brand strategies, creative, and campaigns that truly resonate, every single time. |
NetElixer Tauseef Syed, Senior Director Client Strategy | AI-First Digital Marketing Agency NetElixir is an independent AI-First Digital Marketing Agency catering to prominent retail, DTC, and B2B brands. Utilizing our proprietary AI-powered digital marketing platform, LXRInsights, we systematically pinpoint, engage, and secure high-value customers through rapid AI-powered ad experimentation and targeted demand generation campaigns across search, social, programmatic display, and retail media channels. Our strategic insights enable brands to humanize their customer relationships, differentiating between invasive and inventive marketing approaches. |
NIQ Brandon Galindo, SVP, Product Insights | NIQ is the world’s leading consumer intelligence company, delivering the broadest coverage of measurement data with AI-powered advanced analytics solutions. Every day, NIQ empowers retail and manufacturing clients across 90+ countries, 1.4M+ stores, and trillions of records with artificial intelligence (AI) and machine learning (ML) to drive actionable insights. NIQ is the premier partner to today’s top manufacturers and retailers with
NIQ’s unique, AI/ML-enriched data sets and tools are already delivering game-changing results to it retailer and manufacturer partners, including: Enhanced data quality and insights. Data Validations, BASES Architect, and Media Measurement – solutions built on and powered by AI/ML – allow retailers and manufacturers to identify patterns, trends, and relationships in large data sets, enabling businesses to make data-driven decisions and stay ahead in the competitive market. Improved product performance and market forecasting. BASES Product AI, gfknewron Forecasting, and gfknewron Price Elasticity are AI/ML applications that have helped manufacturing clients optimize product performance, measure market responsiveness, and generate accurate forecasts, leading to better decision-making, strategic planning, and overall business growth Operational efficiency. Use cases like item coding automation, automatic matching, and sustainable quality control are powered by AI/ML technologies and have significantly improved operational efficiency. |
OpenBrand Glen Davis, Director, Health, Beauty & Wellness | OpenBrand is a real-time market intelligence platform for brands to leverage data and AI-driven insights. Lightning focused on bringing brands the most accurate and timely price, promotion, product, placement, paid ads, and earned media data and insights, we bring together the data you need to understand why you are winning or losing so you can make the adjustments you need to succeed. We envision a world where brands leverage timely data, AI-driven insights, and market research to beat the competition and win their market. Our goal is to build and deploy a highly scalable data engine that enables us to bring this vision to many. |
Persuadable Research Corporation Charles Miller, President & CEO | Persuadable Research deploys a variety of quantitative and qualitative methodologies to deliver great insights for our clients. 8 years ago, we added machine learning and AI methodologies to our toolkit. We currently offer two different approaches using AI-based, machine learning and crowdsourcing to interpret participants’ open-end responses:
With both approaches . . .
These techniques are particularly useful in vetting product concepts, packaging, and positioning themes. Case studies on request. |
/prompt. Laura Platt, VP Growth and Business Development | prompt. is an earned growth agency that specializes in helping healthcare and consumer health brands reach modern audiences through AI-augmented Storymaking. Our process begins with friction mapping – a proprietary approach to understanding where consumer expectations and experiences are misaligned, then defining the brand’s character to uncover unique opportunities to break through with Storymaking. The agency has over thirty years of heritage but was rebuilt for the 2020s, leading to it becoming the only health-specialist agency to be named agency of the year for five years in a row. During that time, /prompt. has produced some of the most-awarded marketing campaigns in partnership with brands in allergy, digestive health, cough / cold, skin health, foot health, pain management, sleep support, and more. We specialize in working with established brands that are struggling with waning relevance in the face of major shifts in consumer behavior and brand preferences. |
SBL Consulting Group Susan Levy, Founder and Principal | SBL Consulting Group uses AI to understand emerging industry trends, to understand important consumer product attributes and identify unmet consumer needs, and to develop innovative and compelling product concepts. |
Sinta AI Phil Penalosa, Founder & CEO | At Sinta AI, we are revolutionizing how consumer health brands unlock opportunities through advanced artificial intelligence. Our mission is to transform untapped, existing data into actionable insights that drive innovation, enhance customer experiences, and empower smarter decision-making. Sinta AI specializes in analyzing complex, unstructured data—like clinical trials, consumer feedback, and market reports—to uncover patterns and connections that traditional methods often miss. By leveraging this hidden potential, we help businesses develop better products, refine market strategies, and expand their reach. Our collaborative approach ensures that every insight aligns with your goals, turning overlooked data into a competitive advantage. At Sinta AI, we believe the future of consumer health lies in uncovering what’s already within reach. |
ZS Russell Evans, Principal | From defining use cases to developing strategic roadmaps to implementing new capabilities, ZS helps brands harness the potential of Artificial Intelligence (AI). We’ve also built our own AI-enabled solutions that span across industries to help brands uncover unique insights, engage with their consumers and customers, and optimize internal processes. |