Allegra Bartscherer spearheads the day-to-day development and implementation of CHPA's integrated marketing communications programs and initiatives. She is responsible for the strategic development and execution of the association's overall brand -- through print, digital, and new media platforms -- elevating awareness about CHPA’s programs and strengthening relationships with external audiences. Bartscherer serves as editor-in-chief for CHPA’s member communications, social media channels, website content, and directs the creative development for promotional materials, video production, and integrated print and digital strategies for CHPA events and educational programming.
Prior to joining CHPA in September 2017, Bartscherer served as the associate director of marketing at the American Association of Colleges of Nursing, where she was responsible for developing strategic marketing communications plans that would enhance non-dues revenue generation and increase AACN member engagement.
She serves on the board of the Junior League of Washington and the Executive Committee of the board of the Tewaaraton Foundation