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  • Speakers

  • Meg Asaro

    Meg Asaro

    Meg Asaro is the director of strategy for Little Big Brands. She came to LBB with 20 years of experience building brands, whether that is innovating platforms for growth, researching human behavior or creating future-facing strategic pathways. As a brand strategist who has bridged the gap between strategy and design, Asaro believes the best strategies are felt, not read. To reach that end, she leans into brand purpose and cultural foresight to carve out relevant, differentiated, authentic and unique brand spaces. She earned her stripes running a boutique strategy department, developing a visual strategy practice and sharpening her acumen tracking cultural shifts in real time. Once featured in Fast Company, she speaks about branding and trends at industry events around the world.

    Asaro’s undying curiosity about human behavior and motivation has also driven her to be a stand-up comedian, bootcamp instructor and voice-over professional.

    Sarah Bennett

    Sarah Bennett

    Sarah Bennett is a New Business Account Executive for Google’s Brand Accelerator Program. For the last 4 years, Sarah has partnered closely with high potential new-to-Google CPG and Pharma brands, developing and executing their digital strategies from the ground up. Bennett specializes in creative effectiveness, e-commerce strategy, and online to offline measurement.

    Prior to Google, Bennett worked in private equity and graduated from Vanderbilt University with a B.S. in Human & Organizational Development and Spanish.

    Sam Gagliardi

    Sam Gagliardi

    Sam Gagliardi is the senior vice president of e-commerce for IRI. He has more than 20 years of cross-functional sales, marketing and digital leadership experience with top Fast Moving Consumer Goods (FMCG) manufacturers, including Colgate-Palmolive, J&J and RB. He is an expert in e-commerce strategy, digital marketing, search engine optimization, media management and marketing management.

    Fourteen of Sam’s former e-commerce team at RB are now in CPG e-commerce management positions throughout the industry, including companies such as: Amazon, Jet, Facebook, GSK, Kellogg’s, Mondelez, PepsiCo, Mars, Chobani, Nestle, Unilever, Pharmavite, and BCG.

    Ally Goltz

    Alexandra Goltz

    Alexandra (Ally) Goltz is a New Business Principal for Google’s Brand Accelerator, a team that specializes in helping new-to-Google companies bring their businesses online. Prior to joining Google, Goltz worked at Turner Broadcasting System, working across their sports and news networks. She brings a wealth of experience partnering with CPG brands on how to grow their businesses through traditional mediums and digital media. She specializes in brand building, storytelling, creative effectiveness and digital measurement.

    Goltz graduated from the University of Michigan with a B.A. in Communications and Sociology.

    Shattuck Groome

    Shattuck Groome

    Shattuck Groome is the chief media officer and founder of Cage Point, LLC, an analytically focused, strategic media agency whose #1 priority is to maximize advertising and media ROI in retail and ecommerce sales. Cage Point will be recognized as one of the Top 5 Fastest Growing Companies in the USA, according to INC magazine (2019). Cage Point oversees strategic media direction for a wide variety of clients, including OTC, CPG, finance, and pharma companies.

    As a visionary in new media formats and metrics-driven advertising, Groome has participated in every generation of advertising technology and is an expert in all aspects of media tech stacks and modeling.

    Throughout the past two decades, Groome has held a variety of roles, from classic brand management within multi-national CPG companies, taking two companies public, to building and selling a 100-person media agency in 2017.

    Groome holds a BA from Tulane and an MBA from Washington University. He lives in New Jersey with his wife, 11-year old son, loyal English Springer Spaniel and rescue cat.

    Kate Jones

    Kate Jones

    Kate Jones has spent over 30 years in the CPG industry. Having spent the first 15 years with Procter & Gamble, Jones has a strong foundation in business development and brand marketing. She worked as part of the first pioneering team at P&G to understand, seek and establish business in new channels and markets. This work included launching a new-to-the-world product in cable retailing, establishing a direct store delivery model and leveraging corporate assets across at-home and away-from-home venues to drive brand growth.

    Building on this experience, Jones co-founded Provisor Marketing and now works with a wide variety of clients exploring, assessing and qualifying new business opportunities, many of which are focused on leveraging new product innovations and the ever-changing US retailing environment. Kate enjoys sharing her expertise and working in teams to drive business growth.

    Jones received her Bachelor of Arts degree from Cornell University.

    Lori Lonczak

    Lori Lonczak

    Lori Lonczak, RPh, MBA, is president of Stratify, a marketing consulting company focused on finding value for OTC pharmaceutical, nutritional supplement, prescription pharmaceutical, and medical device brands. Stratify was formed in 2010, and in 2017 Lonczak was named as a Woman of the Year by Enterprising Women Magazine, for leading a business with revenue among the top 3% of woman-owned businesses in the US.

    Lonczak also coaches at ELab, a New York City program supporting young entrepreneurs by providing them with the education and networks critical to start successful life science businesses.

    For over 20 years, Lonczak worked in the pharmaceuticals group at Johnson & Johnson in Sales Management, Marketing, and Corporate Strategy, rising to the Vice President level. In her marketing roles she led brands with annual revenue from $50MM to $3B. Prior to J&J, she worked as a Hospital Sales Rep for Eli Lilly, and as a Pharmacist.

    Julie McPeek

    Julie McPeek

    Julie McPeek, a co-founding partner of Provisor Marketing, has 35 years of experience in business development, marketing and innovation across a broad array of consumer products and retailing venues. She has personally worked with 85 brands in 32 categories over her three-plus decades in the business. McPeek has a passion for developing unique, innovative new business models, successfully implementing a 5-year innovation process for an established food brand, delivering YOY revenue growth of +15%.

    Before founding Provisor Marketing, McPeek held several new business development and field sales positions with global packaged goods manufacturer Procter & Gamble. She was responsible for creating and developing innovative new business models and alliances for P&G’s consumer brands that monetized many of the company’s existing assets.

    McPeek is a graduate of Cornell University, Dyson School of Applied Economics and Management, and currently serves on the Dyson Advisory Council.

    Scott Melville

    Scott Melville

    Scott Melville is the president and chief executive officer of CHPA and leads the organization’s efforts to empower consumer self-care by preserving and expanding choice and availability of consumer healthcare products, including OTC medicines, dietary supplements and consumer medical devices.

    Prior to joining CHPA, Melville served as senior vice president of government affairs and general counsel for the Healthcare Distribution Management Association (now the Healthcare Distribution Alliance), representing pharmaceutical wholesale distributors.

    Melville previously served in various public affairs and legal roles for the pharmaceutical and biotechnology companies Sterling-Winthrop, Hoffmann- LaRoche, and Cephalon. Melville began his professional career as a legislative assistant and appropriations committee associate on the staff of retired U.S. Congressman Jerry Lewis (R-Calif.).

    He earned his bachelor’s degree from Bucknell University, and his juris doctorate from George Mason University School of Law. He serves on the boards of the World Self-Medication Industry, the CHPA Educational Foundation, and the Food & Drug Law Institute.

    Jennifer Moyer

    Jennifer Moyer

    Jennifer Moyer is vice president of marketing and sales for Clarion Brands, a consumer products company with a unique portfolio of products that provide relief for specialty health concerns. Before joining Clarion, she was vice president of marketing for Insight Pharmaceuticals, with a portfolio of niche OTC brands, vice president of marketing for Lansinoh Laboratories, specializing in products for new moms, and has held a variety of roles with leading companies and brands in her 25+ years of experience. Moyer attended the University of Michigan – Dearborn, where she earned her Marketing Management degree.

    Richard Palmer

    Richard Palmer

    Richard Palmer leads the creative department at Little Big Brands, focusing on creating strategically inspired design, in addition to growing the firm’s design offerings and building a talented in-house studio.

    Palmer was born and raised in England where he began his design career at Smith & Milton and Siebert Head, soon after moving to New York where he honed his skills while quickly rising through the ranks of agencies such as Landor, Sterling Brands, Clark McDowall and Anthem.

    His design approach is reflective of the symbiotic relationship between design and the consumer, with the goal of tapping into unmet consumer needs and truths. He’s also a proponent of client collaboration throughout the design process and believes a brand owner’s knowledge and insights are essential to ultimate success.

    Palmer’s work reads like a who’s who of the CPG world, including P&G, Unilever, Mars USA, MarsPet, Stella & Chewy’s, FreshPet, Kraft, ConAgra, Campbell's, Pepperidge Farm, Kellogg’s, Heinz, SCJohnson, GSK, Pfizer, Novartis, J&J, Bayer, Merck, Henkel, Revlon, Colgate-Palmolive, Coca Cola, PepsiCo, Pernod Ricard, Anheuser-Busch, Georgia-Pacific, Supervalu and CVS.

    Palmer lives in Connecticut with his wife, daughter and twin boys.

    Robb Powell

    Robb Powell

    Robb Powell leads the eCommerce service division for Advantage Solutions. This includes companies that span the breadth of eCommerce offerings. He is also a founder of Sage Tree, one of the companies within this team.

    Powell’s particular talent is aligning people, technology and business objectives; consistently increasing performance and profits while producing sustainable enterprise growth and competitive advantage.

    As an experienced eCommerce leader, Powell understands firsthand the challenges faced in today’s complex online retail environment: logistics and operations, intense pricing pressures, third-party sellers, digital advertising, social media, and expanding to international markets like China. He has worked with brands across CGP, Home Improvement, Baby, CE and other verticals and over 200 online retailers such as Amazon, Walmart, Jet, Kroger, Target, Wayfair, Home Depot and Costco.

    Powell completed his undergraduate education at The University of the South in Tennessee and post-graduate training through The AJI Network in California. He and his family live in suburban Chicago, where he also serves on the board of directors for Art Speaks, an organization building support for the arts in education.

    Jane Sarasohn-Kahn

    Jane Sarasohn-Kahn

    Jane Sarasohn-Kahn is a health economist, advisor and trend-weaver to organizations focused at the intersection of health, technology and people – especially consumers, patients and caregivers. She founded THINK-Health after working with health care consultancies in the U.S. and Europe. Sarasohn-Kahn’s clients span the healthcare ecosystem: technology, pharma and life sciences, providers, plans, retail, financial services and consumer goods.

    Sarasohn-Kahn founded the Health Populi blog in 2007. She advises on strategy via environmental analysis, scenario and strategic planning. She is on the advisory boards of CAQH’s U.S. Health Efficiency Index, the Center for Health Policy and Media Engagement at George Washington University, healthBank, Onboard Health, WEGO Health, and Women of Color in Pharma. She contributes to the Huffington Post and Tincture, and to The Washington Post Health Care Rx panel and is a frequent speaker.

    In her community of Phoenixville, PA, Sarasohn-Kahn sits on the Board of The Clinic, a free clinic for residents.

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