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  • Speakers

  • Meg Asaro

    Meg Asaro

    Meg Asaro is the director of strategy for Little Big Brands. She came to LBB with 20 years of experience building brands, whether that is innovating platforms for growth, researching human behavior or creating future-facing strategic pathways. As a brand strategist who has bridged the gap between strategy and design, Asaro believes the best strategies are felt, not read. To reach that end, she leans into brand purpose and cultural foresight to carve out relevant, differentiated, authentic and unique brand spaces. She earned her stripes running a boutique strategy department, developing a visual strategy practice and sharpening her acumen tracking cultural shifts in real time. Once featured in Fast Company, she speaks about branding and trends at industry events around the world.

    Asaro’s undying curiosity about human behavior and motivation has also driven her to be a stand-up comedian, bootcamp instructor and voice-over professional.

    Sarah Bennett

    Sarah Bennett

    Sarah Bennett is a New Business Account Executive for Google’s Brand Accelerator Program. For the last 4 years, Sarah has partnered closely with high potential new-to-Google CPG and Pharma brands, developing and executing their digital strategies from the ground up. Bennett specializes in creative effectiveness, e-commerce strategy, and online to offline measurement.

    Prior to Google, Bennett worked in private equity and graduated from Vanderbilt University with a B.S. in Human & Organizational Development and Spanish.

    Wes Chaar

    Wes Chaar

    Wes Chaar is an established expert and leading thinker in the fields of Analytics and Data Science, Machine Learning, AI, and Data Fusion fields. He brings more than 20 years of experience driving industry-leading innovation to his role as Catalina’s Chief Data and Analytics Officer, where he is focused on bringing greater value to hundreds of millions of shoppers worldwide, while increasing the efficiency, predictability and responsiveness of retailer and brand marketing initiatives.

    Chaar applies his skills in revenue management, pricing, channel distribution, consumer choice modeling, CRM and audience targeting to guide Catalina’s investments that will enhance its one-of-a-kind shopper data analytics engine to drive performance for retailers and brands.

    He is a member of IEEE, INFORMS, and I-COM, where he serves as a board member for both Chief Data Officer and Chief Analytics Officer. He has earned numerous industry awards for his work. Chaar earned a Ph.D. from the University of Texas at Austin.

    Marta Cyhan-Bowles

    Marta Cyhan-Bowles

    Marta Cyhan-Bowles has two decades of world-class marketing strategy experience, driving the successful growth of global brands with innovative initiatives to achieve unprecedented growth and market share. Laser-focused on next generation solutions, her core strength is in effectively challenging the status quo to help companies improve upon or discover new possibilities for growth and expansion possibilities in target markets. Accomplished and dedicated, she is especially skilled at helping organizations thrive in turbulent economies to meet market demands.

    Currently the Chief Marketing Officer at Catalina, Cyhan-Bowles has delivered exceptional leading marketing strategy and powerful initiatives in several industries including retail, food and beverage, beauty, cooking, and manufacturing through her high-level roles with MAC Presents, Pampered Chef, Avon, and Kellogg Company, as well as a host of other corporate, media, and private equity clients.

    Evelyn Furia

    Evelyn Furia

    Evelyn Furia is a Senior Brand Manager at GSK Consumer Healthcare, focused on driving growth and building brand love. In this role, Furia leads a portfolio of Digestive Health brands where she is responsible for developing brand strategy and executing disruptive marketing plans. She has more than 10 years of experience in Marketing & Sales, specializing in consumer healthcare products and fostering health and well-being in communities.

    Furia earned an MBA from Georgetown University and a B.A. from George Washington University. Outside of GSK, she serves as a board member of ARCHIVE Global, Architecture for Health.

    Sam Gagliardi

    Sam Gagliardi

    Sam Gagliardi is the senior vice president of e-commerce for IRI. He has more than 20 years of cross-functional sales, marketing and digital leadership experience with top Fast Moving Consumer Goods (FMCG) manufacturers, including Colgate-Palmolive, J&J and RB. He is an expert in e-commerce strategy, digital marketing, search engine optimization, media management and marketing management.

    Fourteen of Sam’s former e-commerce team at RB are now in CPG e-commerce management positions throughout the industry, including companies such as: Amazon, Jet, Facebook, GSK, Kellogg’s, Mondelez, PepsiCo, Mars, Chobani, Nestle, Unilever, Pharmavite, and BCG.

    Ally Goltz

    Alexandra Goltz

    Alexandra (Ally) Goltz is a New Business Principal for Google’s Brand Accelerator, a team that specializes in helping new-to-Google companies bring their businesses online. Prior to joining Google, Goltz worked at Turner Broadcasting System, working across their sports and news networks. She brings a wealth of experience partnering with CPG brands on how to grow their businesses through traditional mediums and digital media. She specializes in brand building, storytelling, creative effectiveness and digital measurement.

    Goltz graduated from the University of Michigan with a B.A. in Communications and Sociology.

    Shattuck Groome

    Shattuck Groome

    Shattuck Groome is the chief media officer and founder of Cage Point, LLC, an analytically focused, strategic media agency whose #1 priority is to maximize advertising and media ROI in retail and ecommerce sales. Cage Point will be recognized as one of the Top 5 Fastest Growing Companies in the USA, according to INC magazine (2019). Cage Point oversees strategic media direction for a wide variety of clients, including OTC, CPG, finance, and pharma companies.

    As a visionary in new media formats and metrics-driven advertising, Groome has participated in every generation of advertising technology and is an expert in all aspects of media tech stacks and modeling.

    Throughout the past two decades, Groome has held a variety of roles, from classic brand management within multi-national CPG companies, taking two companies public, to building and selling a 100-person media agency in 2017.

    Groome holds a BA from Tulane and an MBA from Washington University. He lives in New Jersey with his wife, 11-year old son, loyal English Springer Spaniel and rescue cat.

    Kate Jones

    Kate Jones

    Kate Jones has spent over 30 years in the CPG industry. Having spent the first 15 years with Procter & Gamble, Jones has a strong foundation in business development and brand marketing. She worked as part of the first pioneering team at P&G to understand, seek and establish business in new channels and markets. This work included launching a new-to-the-world product in cable retailing, establishing a direct store delivery model and leveraging corporate assets across at-home and away-from-home venues to drive brand growth.

    Building on this experience, Jones co-founded Provisor Marketing and now works with a wide variety of clients exploring, assessing and qualifying new business opportunities, many of which are focused on leveraging new product innovations and the ever-changing US retailing environment. Kate enjoys sharing her expertise and working in teams to drive business growth.

    Jones received her Bachelor of Arts degree from Cornell University.

    Lori Lonczak

    Lori Lonczak

    Lori Lonczak, RPh, MBA, is president of Stratify, a marketing consulting company focused on finding value for OTC pharmaceutical, nutritional supplement, prescription pharmaceutical, and medical device brands. Stratify was formed in 2010, and in 2017 Lonczak was named as a Woman of the Year by Enterprising Women Magazine, for leading a business with revenue among the top 3% of woman-owned businesses in the US.

    Lonczak also coaches at ELab, a New York City program supporting young entrepreneurs by providing them with the education and networks critical to start successful life science businesses.

    For over 20 years, Lonczak worked in the pharmaceuticals group at Johnson & Johnson in Sales Management, Marketing, and Corporate Strategy, rising to the Vice President level. In her marketing roles she led brands with annual revenue from $50MM to $3B. Prior to J&J, she worked as a Hospital Sales Rep for Eli Lilly, and as a Pharmacist.

    Marsha McGraw

    Marsha McGraw

    Marsha McGraw has been driving value and supporting Consumer Products Goods companies throughout her 20+ year sales and marketing career. She’s a transformational leader that has diversified experience working from top CPG companies to start-ups. As Catalina’s SVP, President U.S. Sales, McGraw is responsible for Catalina’s U.S manufacturer business and bringing to life Catalina’s value proposition as it continues to expand its capabilities and services. McGraw’s focus is keeping her clients and the consumers at the forefront.

    Julie McPeek

    Julie McPeek

    Julie McPeek, a co-founding partner of Provisor Marketing, has 35 years of experience in business development, marketing and innovation across a broad array of consumer products and retailing venues. She has personally worked with 85 brands in 32 categories over her three-plus decades in the business. McPeek has a passion for developing unique, innovative new business models, successfully implementing a 5-year innovation process for an established food brand, delivering YOY revenue growth of +15%.

    Before founding Provisor Marketing, McPeek held several new business development and field sales positions with global packaged goods manufacturer Procter & Gamble. She was responsible for creating and developing innovative new business models and alliances for P&G’s consumer brands that monetized many of the company’s existing assets.

    McPeek is a graduate of Cornell University, Dyson School of Applied Economics and Management, and currently serves on the Dyson Advisory Council.

    Sharon Meckes

    Sharon Meckes

    Sharon Meckes is a passionate, senior marketing professional with more than 20 years’ experience launching and building brands for leading Consumer and Pharmaceutical Healthcare companies, currently serving as the Launch Lead for LUMIFY, the amazing new eye drop from Bausch & Lomb. Meckes came to Bausch & Lomb while operating an independent strategic consulting company, SMI, where she supported multiple OTC switch and CPG launches. Prior to SMI, she held a variety of marketing positions within Bayer Women’s Healthcare, including Head of IUD Consumer Marketing, Launch Lead for the new Skyla IUD, and Director of New Product Planning. She also led the YAZ business team to the #1 position for prescribed oral contraceptives. Before joining Bayer, Meckes held numerous consumer healthcare positions at Pfizer, Novartis, Pharmacia, and Warner-Lambert – driving multiple new product launches, brand innovation, and licensing efforts for Pfizer Consumer Health Care, managing the Lubriderm and Efferdent brands for Warner Lambert, and launching Private Label loratadine (Claritin) for Novartis.

    She has a Bachelor’s degree in Marketing and a Master’s in Business Administration from Penn State University.

    Scott Melville

    Scott Melville

    Scott Melville is the president and chief executive officer of the Consumer Healthcare Products Association (CHPA) and leads the organization’s efforts to empower consumer self-care by preserving and expanding choice and availability of consumer healthcare products, including OTC medicines, dietary supplements, and consumer medical devices.

    With a diverse background in pharmaceuticals, association management, public policy and law, Melville has advocated before Congress, the U.S. Food and Drug Administration, state legislative and regulatory bodies, and the media. Prior to joining CHPA, Melville served as senior vice president for government affairs and general counsel for the Healthcare Distribution Alliance (formerly HDMA), the national association representing pharmaceutical wholesale distributors. Previously, Melville served as an attorney and head of government relations for Cephalon, Inc., an international biopharmaceutical company, since acquired by TEVA Pharmaceuticals, and in public policy and government affairs positions at Hoffmann-La Roche and Sterling Winthrop, Inc. He is a former chair of the Pennsylvania Biotechnology Association. Prior to joining the pharmaceutical industry, Melville served as legislative counsel and Appropriations Committee associate on the staff of retired U.S. Congressman Jerry Lewis (R-Calif.).

    Melville earned his bachelor’s degree in economics and political science from Bucknell University, and his juris doctorate from George Mason University’s Antonin Scalia School of Law. He serves on the boards of the Global Self-Care Federation and the CHPA Educational Foundation.

    Jennifer Moyer

    Jennifer Moyer

    Jennifer Moyer is vice president of marketing and sales for Clarion Brands, a consumer products company with a unique portfolio of products that provide relief for specialty health concerns. Before joining Clarion, she was vice president of marketing for Insight Pharmaceuticals, with a portfolio of niche OTC brands, vice president of marketing for Lansinoh Laboratories, specializing in products for new moms, and has held a variety of roles with leading companies and brands in her 25+ years of experience. Moyer attended the University of Michigan – Dearborn, where she earned her Marketing Management degree.

    Richard Palmer

    Richard Palmer

    Richard Palmer leads the creative department at Little Big Brands, focusing on creating strategically inspired design, in addition to growing the firm’s design offerings and building a talented in-house studio.

    Palmer was born and raised in England where he began his design career at Smith & Milton and Siebert Head, soon after moving to New York where he honed his skills while quickly rising through the ranks of agencies such as Landor, Sterling Brands, Clark McDowall and Anthem.

    His design approach is reflective of the symbiotic relationship between design and the consumer, with the goal of tapping into unmet consumer needs and truths. He’s also a proponent of client collaboration throughout the design process and believes a brand owner’s knowledge and insights are essential to ultimate success.

    Palmer’s work reads like a who’s who of the CPG world, including P&G, Unilever, Mars USA, MarsPet, Stella & Chewy’s, FreshPet, Kraft, ConAgra, Campbell's, Pepperidge Farm, Kellogg’s, Heinz, SCJohnson, GSK, Pfizer, Novartis, J&J, Bayer, Merck, Henkel, Revlon, Colgate-Palmolive, Coca Cola, PepsiCo, Pernod Ricard, Anheuser-Busch, Georgia-Pacific, Supervalu and CVS.

    Palmer lives in Connecticut with his wife, daughter and twin boys.

    Robb Powell

    Robb Powell

    Robb Powell leads the eCommerce service division for Advantage Solutions. This includes companies that span the breadth of eCommerce offerings. He is also a founder of Sage Tree, one of the companies within this team.

    Powell’s particular talent is aligning people, technology and business objectives; consistently increasing performance and profits while producing sustainable enterprise growth and competitive advantage.

    As an experienced eCommerce leader, Powell understands firsthand the challenges faced in today’s complex online retail environment: logistics and operations, intense pricing pressures, third-party sellers, digital advertising, social media, and expanding to international markets like China. He has worked with brands across CGP, Home Improvement, Baby, CE and other verticals and over 200 online retailers such as Amazon, Walmart, Jet, Kroger, Target, Wayfair, Home Depot and Costco.

    Powell completed his undergraduate education at The University of the South in Tennessee and post-graduate training through The AJI Network in California. He and his family live in suburban Chicago, where he also serves on the board of directors for Art Speaks, an organization building support for the arts in education.

    Erik Qualman

    Erik Qualman

    Erik Qualman is the #1 bestselling author of Socialnomics, Digital Leader, What Happens in Vegas Stays on YouTube, and How to Sell on Linkedin. He has spoken in more than 50 countries and reached 30 million people this decade.

    Qualman's entertaining, educating, and empowering style is made possible by his revolutionary videostorytelling capability. His books are used in over 200 universities and have been translated into eight languages. He has received an honorary doctorate for his groundbreaking work.

    Qualman was formerly a sitting professor at Harvard and MIT’s edX labs. NYU Stern signified Qualman "is to digital leadership what Deming is to quality and Drucker is to management." Qualman is also the founder of Equalman Studios, which has produced film and animation projects for the likes of Disney, Cartier, CompuCom, Chase, Hearts on Fire, IBM, and many other global brands.

    Jane Sarasohn-Kahn

    Jane Sarasohn-Kahn

    Jane Sarasohn-Kahn is a health economist, advisor and trend-weaver to organizations focused at the intersection of health, technology and people – especially consumers, patients and caregivers. She founded THINK-Health after working with health care consultancies in the U.S. and Europe. Sarasohn-Kahn’s clients span the healthcare ecosystem: technology, pharma and life sciences, providers, plans, retail, financial services and consumer goods.

    Sarasohn-Kahn founded the Health Populi blog in 2007. She advises on strategy via environmental analysis, scenario and strategic planning. She is on the advisory boards of CAQH’s U.S. Health Efficiency Index, the Center for Health Policy and Media Engagement at George Washington University, healthBank, Onboard Health, WEGO Health, and Women of Color in Pharma. She contributes to the Huffington Post and Tincture, and to The Washington Post Health Care Rx panel and is a frequent speaker.

    In her community of Phoenixville, PA, Sarasohn-Kahn sits on the Board of The Clinic, a free clinic for residents.

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