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  • Save the Date for CHPA’s 2020 Marketing Webinar Series

  • Due to COVID-19 we are taking the CHPA 2020 Marketing Conference digital with a 3-part webinar series. Don’t miss this unique opportunity to connect and grow with marketing professionals in the consumer healthcare industry. 

    Are you Ready for a Cookie-Free World

    Wednesday, July 22 at 2pm EST

    Speakers

    Jack Benson, Partner, Reingold
    Micah Markman, Vice President, Reingold

    Webinar Description

    Google’s planned elimination of third-party cookies in Chrome by 2022  and similar moves by other popular browsers to prevent tracking  will fundamentally alter digital marketing and advertising. Transitioning to a business model in which first-party data reigns supreme can seem like a daunting challenge, but with ample runway there are ways marketers can prepare today for the changes taking place in 2022. 

    This interactive, hands-on session, will be led by Reingold Partner Jack Benson and focus on data science, research and predictive modeling – most recently used in 2020 Census digital advertising campaign  that enable marketers to model to engage most-convertible prospects. It will also focus on how to begin smartly building your owned data before these changes go into effect and discussion of emerging tools such as Google’s Marketing Platform and Privacy Sandbox.

    The session will conclude with a group discussion on specific, actionable steps digital marketers can start taking now to be best prepared for the 2022 transition away from cookies and third-party data. 

    Cultivating A Digital First Mindset

    Wednesday, July 29 at 2pm EST

    Speakers

    Seraj Bharwani, Chief Strategy officer, Acuity – Moderator and Overview Speaker
    Sharaf Atakhanov, Director, Digital & Ecommerce Marketing, Boiron North America (Panelist)
    Kip Olmstead, President, Genomind (Panelist)

    Webinar Description

    Becoming digital FIRST brings strategic benefits and unique efficiencies to consumer healthcare brands. A digital first brand treats digital interactions and eCommerce enablement as strategic imperatives, as opposed to just ‘add-ons’ to an existing brick and mortar strategy. As the trend to digital first continues to accelerate in HBA and OTC categories, a firm understanding of digital marketing and eCommerce will be fundamental to success.

    This session will feature a speaker from a leading digital media platform, who will set the stage with the "state of digital media & eCommerce". He will then moderate a panel of 2 digital-first marketers from the industry, who have become proficient in this field.

    Data Driven Marketing: Using Data for Precision Marketing

    Wednesday, August 5 at 2pm EST

    Speakers

    Lucy Ortiz, Media Lead, Sanofi Consumer Healthcare
    Noah Porter, Precision Marketing Lead, Sanofi Consumer Healthcare
    Mohamed Elkordy, Performance Marketing Manager, GSK Consumer Healthcare

    Webinar Description 

    What is the future of precision marketing? A look at how data providers and manufacturers are evolving targeting strategies - moving from leveraging traditional consumer data to refined analytics that anticipate consumer’s needs, behaviors, and interests.

    This session will feature experts from leading OTC manufacturers who will present OTC case studies and precision marketing best practices. After this session, participants will have a better understanding of precision marketing capabilities and applicable learnings to future marking activations. 

    Thank you to our sponsors:

     Google WebMD Sponsor logos

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    Recordings of the three webinars will be distributed to all attendees at the completion of the series. Don't forget to forward this to your team to register for this 3-part Wednesday webinar series.

    If you have any questions, please contact meetings@chpa.org.

    Who Should Attend:
    Marketing Professionals, Directors, Managers, Associates

     
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