Self-Care Marketing Awards

The 2024 U.S. Self-Care Marketing Awards recognizes the strategic innovation and marketing expertise of our member companies in over-the-counter (OTC) medicine and dietary supplement, and consumer medical device industries. Specific awards recognize top performers in digital marketing, social media, corporate social responsibility, multicultural marketing, and innovation.

The awards submission portal is now open! All entries must be submitted by 5:00 p.m. ET on Friday, July 12. The entry fee is $199 per award category. You will be able to submit your fee using the online nomination process.

2023 Winners

Best Product Launch Campaign on a Brand Budget of Less than $5M

• Advantice Health – WINNER*
  • Product: Kerasal Nighttime Renewal Fungal Nail Patches
  • Campaign: “Kerasal Patches”
  • Supported by: Fresh Branding
• Bayer Consumer Health
  • Product: Midol Heat Vibes
  • Campaign: “Introducing Midol Heat Vibes to Gen-Z Influencers”
  • Supported by: Gen.Video

Best Product Launch Campaign on a Brand Budget of More than $5M

• Similasan
  • Product: iVIZIA Dry Eye Drops
  • Campaign: “We See A Better Way”
  • Supported By: Thea Pharma Inc., Let There Be, Elevate Healthcare
• Bayer Consumer Health – WINNER*
  • Product:  Astepro Allergy
  • Campaign: “Astepro Allergy OTC Launch”
  • Supported By: twelvenote
• Sanofi Consumer Healthcare
  • Product:  Icy Hot PRO
  • Campaign: “RISE TO PRO”
  • Supported By: Terri & Sandy

Best Overall Campaign Promoting Safe Use

• The Procter & Gamble Company
  • Product: NyQuil and DayQuil High Blood Pressure Cold and Flu Liquid Medicine
  • Campaign: “NyQuil and DayQuil High Blood Pressure Re-Launch”
  • Supported By: MSL Group
• Reckitt
  • Product: Neuriva
  • Campaign: “Neuriva: Think Bigger”
  • Supported By: Hunter PR, Energy Studios
• Haleon – WINNER*
  • Product: All Haleon Brands
  • Campaign: “Listen to Your Labels”
  • Supported By: WPP and Grey NY

Best Digital Campaign on a Brand Budget of Less than $5M

• Focus Consumer Healthcare
  • Product: Pamprin
  • Campaign: “More Than Pain”
  • Supported By: KWG
• Lansinoh Laboratories – WINNER*
  • Product: Birth Prep & Recovery
  • Campaign: “Embracing MomME”
  • Supported By: 522 Productions and Exit 14
• Rally Labs
  • Product: Blowfish for Hangovers
  • Campaign: “ASMR You Hungover?”

Best Digital Campaign on a Brand Budget of More than $5M

• Bayer Consumer Health
  • Product: One A Day
  • Campaign: “The Gratitude Project”
  • Supported By: twelvenote
• Colgate-Palmolive Company – WINNER*
  • Product: hello products
  • Campaign: “Strangely Likeable”
  • Supported By: The Sasha Group and Humanaut
• Kenvue
  • Product: Listerine
  • Campaign: “LISTERINE Trains the Trainers”
  • Supported By: Hunter PR

Best Environmental Impact Campaign

• Haleon – WINNER*
  • Product: Advil
  • Campaign: “Advil Sustainability Initiative – Greenstock”
  • Supported By: Edelman  and CaST
• Kenvue
  • Product: ZYRTEC
  • Campaign: “ZYRTEC Brings Releaf to Historically Excluded Communities and Our Planet”
  • Supported By: Hunter PR

Best Overall Multicultural and Inclusive Campaign

• Kenvue – WINNER*
  • Product: BAND-AID Brand OURTONE
  • Campaign: “BAND-AID Brand OURTONE Uplifts Healthcare Heroes”
  • Supported By: Hunter PR
• Haleon
  • Product: Flonase
  • Campaign: “Allergies Don’t Discriminate!”
  • Supported By: Publicis Leon and NGL Media
• Sanofi Consumer Healthcare
  • Product: Aspercreme
  • Campaign: “Asperqueens”
  • Supported By: Terri & Sandy

Best Overall Social Media Campaign 

• Bausch + Lomb
  • Product: LUMIFY redness reliever eye drops
  • Campaign: “Bausch + Lomb’s TikTok #LUMIFYEyeDance Challenge”
  • Supported By: Lane Communications Group and Blue Chip Marketing
• Bayer Consumer Health – WINNER*
  • Product: Midol
  • Campaign: “The Real Reason: A Social Experiment”
  • Supported By: twelvenote
• Haleon
  • Product: Tums
  • Campaign: “Love Food Back”
  • Supported By: Grey Group and CaST

Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M

• Reckitt
  • Product: Delsym
  • Campaign: “Feel Better Together Campaign”
  • Supported By: Legend, Barrows and McCann
• Sanofi Consumer Healthcare
  • Product: ACT Fluoride Mouthwash
  • Campaign: “Long Live Your Teeth!”
  • Supported By: Terri & Sandy
• WellSpring Consumer Healthcare – WINNER*
  • Product: Bonine
  • Campaign: “Bonine, 9x The Adventure”
  • Supported By: 31,000 Feet

Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M

• Haleon – WINNER*
  • Product: Centrum Silver multivitamins
  • Campaign: “Centrum Silver Multivitamins Campaign (Cosmos)”
  • Supported By: FCB NY and Casanova McCann
• Kenvue
  • Product: ZYRTEC
  • Campaign: “Zeize the Day”
  • Supported By: Doner
• Reckitt
  • Product: Mucinex
  • Campaign: “Mucinex Comeback Season”
  • Supported By: McCann, Zenith and Barrows

People’s Choice Award

• Focus Consumer Health – WINNER*
  • Product: Pamprin
  • Campaign: “More Than Pain” 
  • Supported by: KWG