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  • Schedule

  • Sunday, March 19 | Monday, March 20 | Tuesday, March 21 | Wednesday, March 22

    Sunday, March 19

    1:00 – 5:00 p.m.


    Golf Tournament

    Open to all attendees; additional fee required; includes boxed lunch and prizes. Come out to the hotel’s golf course for some friendly golf competition with fellow CHPA members. Be sure to complete and submit the golf registration form along with your conference registration by the appropriate deadline.

    6:30 – 7:30 p.m.


    New Day & Time! New Members/First-Timers Reception

    Invitation only

    If this is your first time at CHPA’s Annual Executive Conference, you’re invited to an exclusive reception to meet and greet other new attendees and CHPA leadership. This event is for CHPA newcomers only, so please make sure you check the appropriate box when you register.

    7:30 – 9:30 p.m.


    Welcome Reception & Dinner

    Open to all attendees

    Monday, March 20

    7:30 a.m. – 5:00 p.m.

    Registration & Refreshments

    8:00 – 9:00 a.m.


    President’s Forum Meeting

    Invitation only

    8:00 – 9:00 a.m.

    WSMI Economics Working Group Breakfast Meeting

    Invitation only

    8:30 – 10:30 a.m.

    RSAC PPS Meeting

    Invitation only

    9:00 – 10:00 a.m.


    NEW! Education Session Hosted by the President’s Forum

    Open to all attendees

    An Insider’s Look at Winning with Amazon
    Join this session to hear from Lynn Graham on the best ways for OTC manufacturers to work with Amazon. This session will include top tips for your Amazon strategy, catalog optimization, promotional planning and execution, supply chain efficiency, and retailer communications.
    Lynn GrahamSpeaker:
    Lynn Graham, Founder and President, Beekeeper Marketing

    9:15 – 10:15 a.m.

    WSMI Stakeholder Mapping Working Group Meeting

    Invitation only

    10:30 – 11:15 a.m.


    WSMI Executive Committee Meeting

    Invitation only

    10:30 a.m. – 12:00 p.m.


    Joint CHPA Committees Meeting

    Invitation only

    11:00 – 12:00 p.m.


    NEW! Education Session Hosted by the Business Development Committee

    Magazine Media Tells and Sells
    Join this session to hear about key research and new perspectives about magazine media planning and buying across the publishing ecosystem. The presentation includes research from academicians, marketing-mix modelers and several other experts -- none of it commissioned by the MPA -- reporting about the role that magazine media can play in a successful communications plan. The findings have been put into the context of today’s business challenges and consumer media behavior, and are presented in a way that can help the audience achieve greater success and return on investment.
    Linda Thomas BrooksSpeaker:
    Linda Thomas Brooks, President and CEO, MPA -The Association of Magazine Media

    11:30 a.m. – 2:00 p.m.


    WSMI Board Luncheon Meeting

    Invitation only

    12:30 – 1:00 p.m.


    Buffet Luncheon for Concurrent Workshop Attendees

    Open to all attendees

    Pick up your lunch and bring it to the workshop you choose. Lunch will be served from 12:30 – 1 p.m., workshops will run from 1 – 2 p.m.

    Workshop details are coming soon.

    1:00 – 2:00 p.m.


    Concurrent Workshop I

    Defining the Role Technology Can Play in Consumer Healthcare to Achieve Commercial Success
    Translating popular buzzwords – like apps, mobile, disruptive innovation – into commercial success isn’t easy. Healthcare diagnostics, therapeutic devices, and measurement tools are disrupting your current solutions and growing someone else’s business. This concurrent workshop will focus on the challenges of inserting technology solutions into your business strategy and how to potentially translate these technologies into commercial success. Learn about the role that business leaders, regulators, and consumers all need to play to grow the consumer healthcare marketplace through technological solutions.
    Michael BeneckyMark GelbertMichael HuffordSpeakers (l-r):
    Michael J. Benecky, Ph.D., Senior Director, Global Regulatory Affairs, GSK; Mark Gelbert, Ph.D., J.D., President, Impact R&D; Michael Hufford, Ph.D., Vice President for Regulatory Affairs, Behavioral Science, and Innovation, Pinney Associates 

    1:00 – 2:00 p.m.


    Concurrent Workshop II

    Small Screen, Big Discovery: New Mobile Path to Purchase
    In this competitive world of media fragmentation, digital devices are becoming a leading source of discovery for consumers at a time when there are arguably more new products than ever. During this session, Facebook will share new research on purchasing behavior across 20 key CPG categories, exploring everything from discovery, trial and purchase, to media behavior. While understanding mobile-savvy shoppers’ new paths of OTC discovery, three important, intersecting shifts become apparent: generational, cultural, and behavioral. Learn how these shifts are yielding big changes for brands, particularly as brands build momentum and the staying power of new OTC products.
    George AlafoginisAnita BrikmanMeera DeepakSpeakers (l-r):
    George Alafoginis, Client Partner for Global Marketing Solutions, Facebook; Anita Brikman, Senior Vice President, Communications & Public Affairs, and Executive Director, CHPA Educational Foundation; Meera Deepak, Account Director, Tribal Worldwide

    2:00 – 5:00 p.m.


    Board of Directors Meeting

    Open to board members only

    6:00 – 7:00 p.m.


    New Day & Time! AEC Sponsors Reception

    Invitation only

    The CHPA Board of Directors will host a reception to thank the generous sponsors of the 2017 Annual Executive Conference. All attendees from sponsoring companies are invited to this event; an invitation will be sent closer to the meeting.

    Hosted by the CHPA Board of Directors

    7:00 – 9:30 p.m.


    "Great Gatsby" Casino Night

    Open to all attendees; casual attire

    Join us for an exciting "Great Gatsby" casino night. Enjoy drinks, dinner, and casino games while mingling with colleagues.

    Tuesday, March 21

    7:00 – 8:00 a.m.


    CHPA Educational Foundation Fun Run & Walk

    Start the day off right by participating in a 5k run/3k walk on the beach to support the CHPA Educational Foundation! Sign up here and select the size for your free fun run t-shirt.

    7:00 – 8:45 a.m.

    Buffet Breakfast

    7:00 a.m. – 2:00 p.m.


    8:45 – 9:45 a.m.


    Leadership Session

    Chairman’s Industry Address and President’s Association Update
    Hear from CHPA Chairman Jeff Needham from Perrigo and CHPA President and CEO Scott Melville on the state of the industry, the association’s priorities and goals for 2017, and the future vision for growth in the consumer healthcare industry.
    Jeff NeedhamScott MelvilleSpeakers (l-r):
    Jeff Needham, Executive Vice President and General Manager, U.S. Consumer Healthcare, Perrigo Company and CHPA Chair; Scott Melville, President and CEO, CHPA
    Presentation of the Ivan D. Combe Lifetime Achievement Award
    Join us as we honor an exceptional individual from the consumer healthcare industry for outstanding commitment, leadership, and innovation.

    9:45 – 10:15 a.m.

    Refreshment Break

    10:15 a.m. – 12:15 p.m.


    Business Session

    The Information Race: Connecting Your Brands to Consumers
    For manufacturers and retailers, information is key in order to effectively reach consumers. Through loyalty programs and other data initiatives, retailers are now more effectively connecting directly with consumers, which means manufacturers must continue to become more adept at connecting their brands to consumers. Speakers from IRI and WebMD will examine the current state of consumer information and ways manufacturers can employ other data sources and personalization to better target and reach their consumers. This session will also feature a first-hand look at how the industry performed in 2016, including key areas of growth for 2017.

    Piyush ChaudhariEmma HoweBob SandersEric TrepanierSpeakers (l-r):
    Piyush Chaudhari, President, Americas and Global Strategy, IRI; Emma Howe, Marketing Director Healthcare, RB; Bob Sanders, Executive Vice President and Practice Leader, IRI; Eric Trepanier, Group Vice President, Marketing Sciences, WebMD; and additional speaker TBA

    The Power of Promise
    Every day, OTC medicines deliver on a promise: consumers can count on relief when they need it. Join us as speaker Alex Sheen explores the power of fulfilling a promise. How does the ability to make and keep a promise shape our professional and private lives? Why is accountability important? How can you make fulfilling every promise both actionable and measurable? Sheen’s own journey and his insights will inspire you to keep the promises you make to yourself – and others.

    Alex SheenSpeaker:
    Alex Sheen, Founder, Because I Said I Would

    12:15 – 2:15 p.m.


    CHPA Educational Foundation Board Meeting & Lunch

    Invitation only

    12:15 – 2:15 p.m.

    Buffet Luncheon Session 

    2:15 – 3:30 p.m.


    Business Session

    Retail & Healthcare Delivered
    Today’s retail environment is anything but business as usual. With fewer players dominating more of the market, they are constantly adapting to find success. Join this session to hear from a retailer at the forefront of today’s new environment: Musab Balbale Vice President of Health, Core Beauty and Personal Care for and Balbale will share his perspectives on retail, the status of the and Walmart integration, and the best ways to partner with these retailers for success today and in the future. Nielsen will also share insights around the evolving retail environment and healthcare delivery, including ways to capitalize on market changes for better growth of your products.

    Musab BalbaleAndrew MandzySpeakers (l-r):
    Musab Balbale, Vice President, Health, Core Beauty and Personal Care, and; and Andrew Mandzy, Director of Strategic Insights, Nielsen

    3:30 – 5:00 p.m.

    Open for Member Networking

    5:00 – 6:00 p.m.


    New Time! Cocktails & Conversation Reception

    Open to all attendees

    Network with business colleagues while enjoying cocktails and gourmet food. Don’t miss the excitement and join your fellow attendees to discuss the day’s events.

    6:00 – 9:00 p.m.


    Open Evening for Networking

    Take this open evening opportunity to catch up with new and old colleagues.

    9:00 p.m. – 12:00 a.m.


    “After-Glow” Party

    After dinner, join fellow attendees for an array of small bites and cordials.

    Wednesday, March 22

    7:00 – 8:45 a.m.

    Buffet Breakfast

    8:15 – 8:45 a.m.


    CHPA PAC Appreciation Coffee

    Invitation only

    8:45 a.m. – 10:30 a.m.


    Business Session

    The New Political Reality
    The 2016 presidential campaign was anything but politics-as-usual and the implications for the White House and Congress will impact a wide variety of industries. In this session, political communication experts Josh Earnest and Nicolle Wallace will share their perspectives on the role of media in politics, what’s happening behind the scenes in Washington– and the short and long-term effects on the healthcare sector. They will detail the priorities for President Trump and take the temperature of Capitol Hill on issues relevant to the OTC industry.  

    Josh EarnestNicolle WallaceSpeakers (l-r):
    Josh Earnest, former Press Secretary at the White House under President Barack Obama; and Nicolle Wallace, Political Analyst for MSNBC, former Director of Communications at the White House under President George W. Bush
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