• OTC Sales in Volume

    Category 2013
    (in millions)
    2014
    (in millions)
    2015
    (in millions)
    2016
    (in millions)
    Acne 113 111 107 103
    Analgesics, External 107 112 116 125
    Analgesics, Internal (includes other pain products) 735 729 731 734
    Antidiarrheals 35 36 38 38
    Antiperspirants 764 769 767 772
    Anti-Smoking Products 27 29 36 39
    Diuretic 3 3 3 2
    Ear Drop 2 2 2 2
    Enema 15 14 13 13
    Eye Care 116 115 115 114
    Female Contraceptive 6 7 7 8
    Feminine Itch & Yeast Treatment 30 30 30 30
    Feminine Hygiene Douches 25 23 22 20
    First Aid 311 319 328 332
    Foot Care 79 79 78 77
    Hair Growth Product 4 4 4 4
    Heartburn 380 384 386 386
    Homeopathic Remedies 32 31 29 25
    Jock Itch 6 7 7 7
    Laxatives 181 179 177 175
    Lip/Oral Treatment 356 368 368 365
    Motion Sickness 14 14 16 17
    Oral Antiseptics and Rinses 324 330 331 331
    Petroleum Jelly 36 37 36 37
    Sleeping Aid 62 63 63 62
    Suncare 144 143 146 151
    Toothpaste 814 819 825 815
    Upper Respiratory Medicine 1,109 1,104 1,131 1,125
    TOTAL 5,830 5,861 5,912 5,909

     
    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores).

    Volume is in millions of U.S. units. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.