• OTC Sales by Category 2012-2016

    OTC Category

    2013
    (in millions)
    2014
    (in millions)
     
    2015
    (in millions)
    2016
    (in millions)
    Acne $648 $648 $636 $607
    Analgesics, External $568 $607 $648 $734

    Analgesics, Internal (includes other pain products)

    $3,825 $3,894 $4,045 $4,121
    Antidiarrheals $221 $222 $238 $253
    Anitperspirants $2,672 $2,781 $2,864 $2,951
    Anti-Smoking Products $864 $877 $936 $989
    Diuretic $15 $15 $15 $15
    Ear Drop $9 $10 $10 $11
    Enema $37 $36 $37 $38
    Eye Care $844 $853 $847 $852
    Female Contraceptive $241 $274 $306 $335
    Feminine Itch & Yeast Treatment $299 $296 $305 $302
    Feminine Hygiene Douches $57 $53 $52 $49
    First Aid $1,933 $2,039 $2,137 $2,174
    Foot Care $484 $488 $489 $495
    Hair Growth Product $125 $130 $141 $138
    Heartburn $2,415 $2,533 $2,647 $2,647
    Homeopathic Remedies $109 $109 $108 $103
    Jock Itch $46 $49 $52 $56
    Laxatives $1,259 $1,286 $1,308 $1,309
    Lip/Oral Treatment $1,009 $1,091 $1,113 $1,125
    Motion Sickness $73 $80 $87 $93
    Oral Antiseptics and Rinses $1,392 $1,428 $1,455 $1,482
    Petroleum Jelly $88 $93 $92 $96
    Sleeping Aid $402 $418 $427 $428
    Suncare $1,149 $1,161 $1,196 $1,243
    Toothpaste $2,491 $2,567 $2,648 $2,730
    Upper Respiratory $7,025 $7,391 $7,952 $8,193
    TOTAL $30,300 $31,429 $32,791 $33,569

     
    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores)

    Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.